"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
In the presented memo from the director of Super Screen Movie Production Company is being optimistic. The the given scenario is that the report fom marketing department states that the number of people attended Super Screen produced movies are the lowest of any of the year. Still able to garner positive reviews increasingly. And the assumption is made that the contents are mot clearly reached to prospective viewers. It states that there is no problem with the quality of movie which is supported by the previos statements. It then states that there is no fault in movie but its the lack of awareness which is reason for the decreased number of viewes. The argument lacks the proper sequence and it is filled with loopholes which could be eliminated by providing the other supportive details. The memo is also full of assumptions and the director has optimistically reached to the conclusion of allocating greater share of budget to reach to public by advertising.
The first thing that the report is presented by marketing department of Super Screen Movie lacks the statistical data. It is stated that the fewer people attented Super Screen movies but how much the fewer mean? Fewer has no definition, 100 people are fewer considering total of 2000 and 2 is fewer if we consider 100 people in total. This clearly does not indicate that the increasing advertisement will attract more people. The people may or may not attracted by advertisement. We can not determine how much people will start attending the Super Screen produced movies.
Coming up with the positive reviews, again it is possible that the people who watched the movies in the previous years did not liked the movies so they stopped to the movies whi are produced by Super Screen. But the adherents of Super Screen production remains constant so they watch movie in evevry year. Obviously there are going to give positive reviews about the movie. In the previous years may be the number of people who liked the movie was less according to viewers of movie but this year the number of people who watched movie are already less than surely the number of positive views seems larger. This does not mean that the advertising of the movie was improper or people are not aware of the movie bwing realeased so again it is irrelevent to reach to conclusion.
The final thing that how can one assume that the quality of the movie is degraded or not? The factors mentioned the argument fails to prove that the movie's quality was good. It may be good but it can not be derived bu the statements stated. The director can not disclaim that the problem is not about the quality of movie. Even by increasing advertisement of the movie can not attract viewers if there are other factors affecting the movie.
There may be possible other reasons due to which the viewers of the Super Screen Movies have decreased not just because of lack of advertsing. These other factors may include wan interest of people.
In conclusion, I would say that the argument is as faulty as it stands. The argument is not convincing as due to lack of several factors which are elaborated above. The director could have put more effort and more supportive evidences to reach to the conclusion.
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Comments
Essay evaluation report
Sentence: The the given scenario is that the report fom marketing department states that the number of people attended Super Screen produced movies are the lowest of any of the year.
Error: fom Suggestion: form
Sentence: It states that there is no problem with the quality of movie which is supported by the previos statements.
Error: previos Suggestion: previous
Sentence: It then states that there is no fault in movie but its the lack of awareness which is reason for the decreased number of viewes.
Error: viewes Suggestion: views
Sentence: It is stated that the fewer people attented Super Screen movies but how much the fewer mean?
Error: attented Suggestion: attended
Sentence: Coming up with the positive reviews, again it is possible that the people who watched the movies in the previous years did not liked the movies so they stopped to the movies whi are produced by Super Screen.
Error: whi Suggestion: who
Sentence: But the adherents of Super Screen production remains constant so they watch movie in evevry year.
Error: evevry Suggestion: every
Sentence: This does not mean that the advertising of the movie was improper or people are not aware of the movie bwing realeased so again it is irrelevent to reach to conclusion.
Error: realeased Suggestion: released
Error: irrelevent Suggestion: irrelevant
Error: bwing Suggestion: wing
Sentence: There may be possible other reasons due to which the viewers of the Super Screen Movies have decreased not just because of lack of advertsing.
Error: advertsing Suggestion: advertising
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argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 02
No. of Spelling Errors: 10 2
No. of Sentences: 29 15
No. of Words: 557 350
No. of Characters: 2632 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.858 4.7
Average Word Length: 4.725 4.6
Word Length SD: 2.488 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.207 21.0
Sentence Length SD: 8.277 7.5
Use of Discourse Markers (%): 0.552 0.12
Sentence-Text Coherence: 0.292 0.35
Sentence-Para Coherence: 0.508 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 103, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: The
...Production Company is being optimistic. The the given scenario is that the report fom m...
^^^^^^^
Line 1, column 103, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'The' or 'the' is left.
Suggestion: The; The
...Production Company is being optimistic. The the given scenario is that the report fom m...
^^^^^^^
Line 1, column 256, Rule ID: OF_ANY_OF[1]
Message: Consider simply using 'of' instead.
Suggestion: of
...r Screen produced movies are the lowest of any of the year. Still able to garner positive...
^^^^^^^^^
Line 1, column 276, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Still,
...vies are the lowest of any of the year. Still able to garner positive reviews increas...
^^^^^
Line 1, column 579, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...tes that there is no fault in movie but its the lack of awareness which is reason f...
^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t to reach to public by advertising. The first thing that the report is presente...
^^^
Line 3, column 506, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...advertisement. We can not determine how much people will start attending the Super S...
^^^^
Line 5, column 128, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'like'
Suggestion: like
...he movies in the previous years did not liked the movies so they stopped to the movie...
^^^^^
Transition Words or Phrases used:
also, but, first, if, may, so, still, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2683.0 2260.96107784 119% => OK
No of words: 557.0 441.139720559 126% => OK
Chars per words: 4.81687612208 5.12650576532 94% => OK
Fourth root words length: 4.85807034144 4.56307096286 106% => OK
Word Length SD: 2.5483751561 2.78398813304 92% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.396768402154 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 833.4 705.55239521 118% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.3936021786 57.8364921388 77% => OK
Chars per sentence: 92.5172413793 119.503703932 77% => OK
Words per sentence: 19.2068965517 23.324526521 82% => OK
Discourse Markers: 1.96551724138 5.70786347227 34% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.334881200807 0.218282227539 153% => OK
Sentence topic coherence: 0.0881302605167 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0989116833401 0.0701772020484 141% => OK
Paragraph topic coherence: 0.152264347874 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0967056300768 0.0628817314937 154% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.