More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?
It is true that many people love to buy designer brands of consumer goods. While some reasons can be suggested to account for this, I would argue that it is a completely negative trend.
The principal reason for the popular desire to own designer brands is the influence of the advertising industry. Consumers are easily swayed by advertisements and large corporations use brand awareness in order to promote their products. One of the strategies employed by the marketing industry is celebrity endorsement. For example, commercial advertising may associate a particular product with a sporting hero or film star, and a footballer such as Cristiano Rinaldo adds to his already fabulous income by promoting deodorants and sportswear for men. By buying the product, consumers dream they somehow share the glamour and success of these celebrities.
I believe that this is an undesirable development for two reasons. Firstly, in order to gain a competitive edge on their competitors, large companies do market research to discover where and how to advertise their goods. Brands are usually expensive for people to buy, so the companies focus on promoting a luxury image, to make consumers pay more because, after all, one perfume or handbag is little different from another. Secondly, by persuading people that they can enjoy a desirable lifestyle by buying a particular brand of product, consumers are manipulated to buy goods impulsively. They can then post photos of themselves, with their designer clothes, bags or cars on social networking sites for all their followers to see.
In conclusion, the desire to own designer label products is created by advertising, and I believe that it is a negative development which involves the manipulation of consumers.
| Post date | Users | Rates | Link to Content |
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| 2020-01-01 | Lâm Kim Yến | 78 | view |
| 2020-01-01 | Lâm Kim Yến | 67 | view |
| 2019-12-10 | lee giang | 84 | view |
| 2019-11-04 | huongthuy890 | 56 | view |
| 2019-09-29 | kuldeep sharma | 40 | view |
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Grammar and spelling errors:
Line 5, column 430, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oduct with a sporting hero or film star, and a footballer such as Cristiano Rinal...
^^
Line 9, column 568, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nd of product, consumers are manipulated to buy goods impulsively. They can then...
^^
Transition Words or Phrases used:
first, firstly, if, may, second, secondly, so, then, while, after all, for example, in conclusion, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1498.0 1615.20841683 93% => OK
No of words: 281.0 315.596192385 89% => More content wanted.
Chars per words: 5.33096085409 5.12529762239 104% => OK
Fourth root words length: 4.09427095027 4.20363070211 97% => OK
Word Length SD: 3.02072140255 2.80592935109 108% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.601423487544 0.561755894193 107% => OK
syllable_count: 474.3 506.74238477 94% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 48.748721725 49.4020404114 99% => OK
Chars per sentence: 115.230769231 106.682146367 108% => OK
Words per sentence: 21.6153846154 20.7667163134 104% => OK
Discourse Markers: 9.07692307692 7.06120827912 129% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16344568284 0.244688304435 67% => OK
Sentence topic coherence: 0.0568796927742 0.084324248473 67% => OK
Sentence topic coherence SD: 0.0407612193167 0.0667982634062 61% => OK
Paragraph topic coherence: 0.098604093962 0.151304729494 65% => OK
Paragraph topic coherence SD: 0.0447228192625 0.056905535591 79% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.63 12.4159519038 110% => OK
dale_chall_readability_score: 9.23 8.58950901804 107% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.