A memo
The advertising director of Super Screen Movie Production Company opines that the reason why there is a low attendance in Super Screen-produced movies in the past year is not due to the low quality of the movies produced but due to the fact that there is a low awareness by the public about the movies produced. Thus the company should increase its next year budget on advertisement. However, this conclusion is weak. Although, superficially, the advertising director was convincing but on further evaluation, the company may risk bankruptcy if they take to such an advise.
The advertising director alluded to the fact that the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. However, what we don't know is the number of movie reviewers that this percentage represents. It may be that the percentage increase is due to 20 more people giving a positive review. This will be insignificant in a population that consist of a million movie reviewers. In addition, the advertising director fails to compare the percentage of negative reviews with the percentage of positive reviews. If the percentage of negative review subterfuge that of the positive review, then no matter the amount of increase in the percentage of the positive review, the content of super screen movies is yet to appeal to a larger percentage of the population.
Furthermore, the advertising director also fails to mention if this strategy has worked for another similar company. If a similar company in the country have increased their fortune based on increased adverts, then it may be plausible for Super screen movie production comapny to heed to the advise of the advertising director, otherwise, it should not be considered
Also, evaluating the movie choice of the population is more important than a brazen move to increase budget allocation to advertisement. Are the movie watchers more intyerested in historical movies? Are they interested in watching protean actors no matter how prosaic the script is? Increasing the budget on advertisement when the local population are more interested in sci-fi movies will be suicidal for a movie production company.
Thus in general, the advise of the advertising director need sto be further evaluated before it is considered for implementation by the movie production company.
- A memo 53
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 7 2
No. of Sentences: 17 15
No. of Words: 381 350
No. of Characters: 1958 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 5.139 4.6
Word Length SD: 2.961 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.412 21.0
Sentence Length SD: 12.82 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.533 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 313, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...y the public about the movies produced. Thus the company should increase its next ye...
^^^^
Line 1, column 564, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ay risk bankruptcy if they take to such an advise. The advertising director alluded to...
^^^^^^^^^
Line 1, column 567, Rule ID: GIVE_ADVISE[2]
Message: Did you mean 'advice' (a noun)?
Suggestion: advice
...risk bankruptcy if they take to such an advise. The advertising director alluded to...
^^^^^^
Line 3, column 198, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... during the past year. However, what we dont know is the number of movie reviewers t...
^^^^
Line 5, column 289, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...een movie production comapny to heed to the advise of the advertising director, otherwise,...
^^^^^^^^^^
Line 5, column 293, Rule ID: GIVE_ADVISE[2]
Message: Did you mean 'advice' (a noun)?
Suggestion: advice
...movie production comapny to heed to the advise of the advertising director, otherwise,...
^^^^^^
Line 8, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...icidal for a movie production company. Thus in general, the advise of the advertisi...
^^^^
Line 8, column 18, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e production company. Thus in general, the advise of the advertising director need sto be...
^^^^^^^^^^
Line 8, column 22, Rule ID: GIVE_ADVISE[2]
Message: Did you mean 'advice' (a noun)?
Suggestion: advice
...oduction company. Thus in general, the advise of the advertising director need sto be...
^^^^^^
Transition Words or Phrases used:
actually, also, but, furthermore, however, if, may, so, then, thus, in addition, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2002.0 2260.96107784 89% => OK
No of words: 380.0 441.139720559 86% => More content wanted.
Chars per words: 5.26842105263 5.12650576532 103% => OK
Fourth root words length: 4.41515443553 4.56307096286 97% => OK
Word Length SD: 3.03385331352 2.78398813304 109% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.434210526316 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 650.7 705.55239521 92% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 93.2431088271 57.8364921388 161% => OK
Chars per sentence: 125.125 119.503703932 105% => OK
Words per sentence: 23.75 23.324526521 102% => OK
Discourse Markers: 5.6875 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.218282227539 0% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0 0.0743258471296 0% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.128457276422 0% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0 0.0628817314937 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 8.18 8.32208582834 98% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.