The table below shows expenditures on advertising of four car companies in the UK in 2002

The table illustrates the outflow about advertising of four car companies in the UK in 2002.

Overall, Renault spent the highest money during 2002, press and TV advertisements were the most popular format. While, the opposite were cinema and outdoor.

In 2002, Renault paid for TV and press for $59 and $45 dollars, respectively. Meanwhile, the lowest figures were $6 for cinema and $7 for outdoor, radio accounted for $15. Vauxhall just spent a little of money for press, cinema, outdoor and radio. In contrast, they noticed for TV with $45, the second highest on the table.

Cetirizine focused on TV advertisements when they paid $70 for this. While they did not notice the cinema. The press and outdoor were the same, at $12 and $15. At the top position was Rover's TV, at $45, press followed by $38. The money they used for cinema, outdoor and radio were the same with Cetirizine.