The table below shows expenditures on advertising of four car companies in the UK in 2002.
Summarise the information by selecting and reporting the main features and make comparisons where relevant.
The given table illustrates the total spending of four different car companies on advertising in the UK in the year 2002.
Overall, it was TV that all businesses spent their money on advertising the most, while cinema was not a good choice for those to invest in. In addition, Renault had the highest number of money utilized for advertising compared with the other three companies.
Regarding Renault company, 59 million dollars was invested in executing advertising on television, making it the channel that was used the most, followed by 45 million for the press, 15 million for the radio, and less than 10 million for cinema and outdoor channels. Looking at Rover’s figure, the company spent 38 million dollars on the press, and 45 million on TV, while a smaller amount was seen on radio and out-of-home billboards, at 15 and 2 million dollars respectively.
Turning to Cetirizine, it was observed that the company put its effort on television the most, at 70 million dollars, but only modest expense for the other channels, including 12 million for the press, 3 million for outdoor billboards, and 15 million for the radio. Notably, the cinema channel was not utilized by both Rover and Cetirizine. Finally, it was Vauxhall with 65 million dollars distributed to the television, the same amount as the other three firms for radio, and less than 10 million dollars for the press, cinema, and the OOH.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-03-30 | minhnhat2002 | 82 | view |
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Transition Words or Phrases used:
but, finally, if, look, regarding, while, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 7.0 114% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 10.0 6.8 147% => OK
Relative clauses : 3.0 3.15609756098 95% => OK
Pronoun: 10.0 5.60731707317 178% => Less pronouns wanted
Preposition: 27.0 33.7804878049 80% => OK
Nominalization: 1.0 3.97073170732 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1173.0 965.302439024 122% => OK
No of words: 237.0 196.424390244 121% => OK
Chars per words: 4.94936708861 4.92477711251 100% => OK
Fourth root words length: 3.92362132708 3.73543355544 105% => OK
Word Length SD: 2.68346469112 2.65546596893 101% => OK
Unique words: 119.0 106.607317073 112% => OK
Unique words percentage: 0.502109704641 0.547539520022 92% => More unique words wanted or less content wanted.
syllable_count: 342.9 283.868780488 121% => OK
avg_syllables_per_word: 1.4 1.45097560976 96% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 1.53170731707 196% => OK
Article: 4.0 4.33902439024 92% => OK
Subordination: 2.0 1.07073170732 187% => OK
Conjunction: 6.0 0.482926829268 1242% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 3.36585365854 119% => OK
Performance on sentences:
How many sentences: 8.0 8.94146341463 89% => OK
Sentence length: 29.0 22.4926829268 129% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.0484899159 43.030603864 156% => OK
Chars per sentence: 146.625 112.824112599 130% => OK
Words per sentence: 29.625 22.9334400587 129% => OK
Discourse Markers: 6.625 5.23603664747 127% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 2.0 3.70975609756 54% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 1.13902439024 88% => OK
Sentences with neutral sentiment: 5.0 4.09268292683 122% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0660432673782 0.215688989381 31% => OK
Sentence topic coherence: 0.0506174918752 0.103423049105 49% => OK
Sentence topic coherence SD: 0.0882339796545 0.0843802449381 105% => OK
Paragraph topic coherence: 0.0898545883399 0.15604864568 58% => OK
Paragraph topic coherence SD: 0.111409557791 0.0819641961636 136% => OK
Essay readability:
automated_readability_index: 16.7 13.2329268293 126% => OK
flesch_reading_ease: 58.96 61.2550243902 96% => OK
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 12.2 10.3012195122 118% => OK
coleman_liau_index: 12.02 11.4140731707 105% => OK
dale_chall_readability_score: 8.47 8.06136585366 105% => OK
difficult_words: 51.0 40.7170731707 125% => OK
linsear_write_formula: 15.0 11.4329268293 131% => OK
gunning_fog: 13.6 10.9970731707 124% => OK
text_standard: 12.0 11.0658536585 108% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.