Marketing strategies for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation?

Essay topics:

Marketing strategies for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation?

Nowadays, big companies offer heavy discounts and schemes which have attracted many controversies and drawn attention from the public. Some people claim that these marketing strategies benefit the common people in terms of their purchasing power, while on the other hand, stands a perspective that they have adverse effects on the goodwill of the companies. This essay will elaborate on both sides and thus, will lead to a logical conclusion.
To begin with, there are various arguments in favour of companies offering these types of marketing and promotional strategies. The most conspicuous one is that customers always price sensitive and by this way, companies lure the customers to buy more. Furthermore, these companies increase their revenues by attracting customers through heavy discounts and schemes, eye-catchy offers and hassle-free shopping strategies. Thus, it shows that these big corporations enjoy the benefits of the rise in sale and goodwill for the sake of customer’s expectations.
Nevertheless, there are some drawbacks, which can certainly overwhelm the potential influence of the marketing strategies placed by the companies. The most alarming one is that these companies sell low-quality products and compromise on its reputation. For instance, there are cases where local people have experienced counterfeit merchandise and poor after-sale services. Furthermore, the corporations bear the heavy cost of marketing and promotion which eventually increases their cost of production. Hence, in this way, the reputation of the companies selling suffers a damage.
In the view of the arguments outlined above, one can conclude that the impact of the marketing strategies by the big corporations is prominent, although the company should try to maintain its reputation.

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Average: 8.5 (1 vote)
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Comments

Grammar and spelling errors:
Line 4, column 571, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'damage'.
Suggestion: damage
...tation of the companies selling suffers a damage. In the view of the arguments outline...
^^^^^^^^

Transition Words or Phrases used:
furthermore, hence, nevertheless, so, thus, while, for instance, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 6.0 10.5418719212 57% => More to be verbs wanted.
Auxiliary verbs: 5.0 6.10837438424 82% => OK
Conjunction : 11.0 8.36945812808 131% => OK
Relative clauses : 10.0 5.94088669951 168% => OK
Pronoun: 21.0 20.9802955665 100% => OK
Preposition: 34.0 31.9359605911 106% => OK
Nominalization: 8.0 5.75862068966 139% => OK

Performance on vocabulary words:
No of characters: 1532.0 1207.87684729 127% => OK
No of words: 269.0 242.827586207 111% => OK
Chars per words: 5.69516728625 5.00649968141 114% => OK
Fourth root words length: 4.0498419064 3.92707691288 103% => OK
Word Length SD: 3.07679606687 2.71678728327 113% => OK
Unique words: 148.0 139.433497537 106% => OK
Unique words percentage: 0.550185873606 0.580463131201 95% => More unique words wanted or less content wanted.
syllable_count: 464.4 379.143842365 122% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 4.0 1.56157635468 256% => Less articles wanted as sentence beginning.
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK

Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 20.0 20.5024630542 98% => OK
Sentence length SD: 39.9329319391 50.4703680194 79% => OK
Chars per sentence: 117.846153846 104.977214359 112% => OK
Words per sentence: 20.6923076923 20.9669160288 99% => OK
Discourse Markers: 7.46153846154 7.25397266985 103% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 6.0 6.9802955665 86% => OK
Sentences with negative sentiment : 4.0 2.75862068966 145% => OK
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.325467623019 0.242375264174 134% => OK
Sentence topic coherence: 0.103012379764 0.0925447433944 111% => OK
Sentence topic coherence SD: 0.0621261352242 0.071462118173 87% => OK
Paragraph topic coherence: 0.191037546479 0.151781067708 126% => OK
Paragraph topic coherence SD: 0.0414545352774 0.0609392437508 68% => OK

Essay readability:
automated_readability_index: 15.8 12.6369458128 125% => OK
flesch_reading_ease: 42.72 53.1260098522 80% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.3 10.9458128079 112% => OK
coleman_liau_index: 15.78 11.5310837438 137% => OK
dale_chall_readability_score: 9.27 8.32886699507 111% => OK
difficult_words: 79.0 55.0591133005 143% => OK
linsear_write_formula: 10.5 9.94827586207 106% => OK
gunning_fog: 10.0 10.3980295567 96% => OK
text_standard: 16.0 10.5123152709 152% => OK
What are above readability scores?

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Rates: 85.0 out of 100
Scores by essay e-grader: 76.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.