Marketing strategy for some companies offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do you think is more important?
Marketing strategy plays a crucial role in the growth of a firm. Many companies face this moot question that, whether to focus on offers and discounts or to build a stronger reputation. I would advocate to invest in special discounts and offers on regular intervals. This will aid in grabbing the attention of more consumers and foster company’s turnover periodically.
To begin with, companies have to spend on advertising to promote special offer campaigns. For example, when Nestle promotes its Maggie noodles at special discounted price, it will attract more buyers than its standard price advert. This proves that Nestle will not only promote their product but also build a reputation in the market.
Moreover, short-term discounts can boost up revenues of the company. Take, for instance, Start ups usually hit the market hard with weekly or monthly offers. This strategy generates excess revenues for that short period. This example evidently shows that special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds in one shot.
In a nutshell, concentrating on discount and offers strategy will reap more benefits as it also contributes to publicity of the companies. Thus, it’s in the best interest of the company to promote their products in this manner. Therefore, I strongly believe adoption of this strategy will lead to expeditious progress.
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Transition Words or Phrases used:
also, but, moreover, so, therefore, thus, for example, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 1.0 10.5418719212 9% => More to be verbs wanted.
Auxiliary verbs: 10.0 6.10837438424 164% => OK
Conjunction : 7.0 8.36945812808 84% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 22.0 20.9802955665 105% => OK
Preposition: 34.0 31.9359605911 106% => OK
Nominalization: 6.0 5.75862068966 104% => OK
Performance on vocabulary words:
No of characters: 1215.0 1207.87684729 101% => OK
No of words: 232.0 242.827586207 96% => OK
Chars per words: 5.23706896552 5.00649968141 105% => OK
Fourth root words length: 3.90276135726 3.92707691288 99% => OK
Word Length SD: 2.76886231933 2.71678728327 102% => OK
Unique words: 143.0 139.433497537 103% => OK
Unique words percentage: 0.616379310345 0.580463131201 106% => OK
syllable_count: 366.3 379.143842365 97% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.6157635468 173% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 15.0 12.6551724138 119% => OK
Sentence length: 15.0 20.5024630542 73% => The Avg. Sentence Length is relatively short.
Sentence length SD: 23.2535779804 50.4703680194 46% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 81.0 104.977214359 77% => OK
Words per sentence: 15.4666666667 20.9669160288 74% => OK
Discourse Markers: 5.46666666667 7.25397266985 75% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 10.0 6.9802955665 143% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300157611238 0.242375264174 124% => OK
Sentence topic coherence: 0.0999811161846 0.0925447433944 108% => OK
Sentence topic coherence SD: 0.0505672564436 0.071462118173 71% => OK
Paragraph topic coherence: 0.187163583098 0.151781067708 123% => OK
Paragraph topic coherence SD: 0.0508213235566 0.0609392437508 83% => OK
Essay readability:
automated_readability_index: 11.0 12.6369458128 87% => Automated_readability_index is low.
flesch_reading_ease: 56.25 53.1260098522 106% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.1 10.9458128079 83% => OK
coleman_liau_index: 12.82 11.5310837438 111% => OK
dale_chall_readability_score: 9.21 8.32886699507 111% => OK
difficult_words: 71.0 55.0591133005 129% => OK
linsear_write_formula: 6.5 9.94827586207 65% => OK
gunning_fog: 8.0 10.3980295567 77% => OK
text_standard: 10.0 10.5123152709 95% => OK
What are above readability scores?
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Rates: 67.2222222222 out of 100
Scores by essay e-grader: 60.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.