"DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated."
The author of the argument states that DKLA is expected to fail just like Smith&Co. did because of the saturation of casual women's business apparel. While it may be true that the market for casual women apparels is saturated, the author does not make a cogent case and has not provided much information about it. The author's argument is rife with holes and assumptions and thus, not strong enough to convince the reader that saturation of the market will be the reason for the failure of DKLA.
Citing the evidence of Smith & co. , the author tries to support his claim, however, the question which needs to be answered is Smith &Co. clothes went out of fashion in which department. Even though the author has mentioned in the argument that Smith&Co. were the leaders in casual women's business apparel market with a sales turnover of $2 billion, he hasn't given evidence to prove the fact that it was the same department's clothes which went out of fashion. It could have been the men's style of clothing which would have changed or any other department. Unless the above mentioned information is not provided, it is unlikely to believe that the Smith & Co. failed in the women's apparel clothing.
Additionally,the author also implies that DKLA is also expected to fail in a similar fashion. But with the paucity of information provided, we cannot imagine that the Smith & co. would have failed. Even if their clothes would have gone out of fashion they would have bounced back with new updated designs of clothing and would have flourished. They are probably still the leaders in that market with a greater amount of sales.To strengthen his/her argument, the author would benefit if he/she would gather more facts about the Smith & Co. and their performance.
Another major assumption made is that market for casual women's business apparel is saturated. While it may be true, but again the author has failed to provide results to bolster his claim. There is a possibility it is the author own opinion and not the public opinion. There is also a chance that the market is facing a dearth of a variety of clothes and is desperately on the look out for new designs which DKLA might succeed in providing. DKLA (apparently the innovator in the market) might also come up with authentic strategies which might reverse the trends. The author doesn't come up with concrete evidences to buttress his argument.
To recapitulate, any of the author's claims might be true but he has failed to provide valid information. By examining all the various factors involved, the argument does not justify the saturation of market and DKLA's expected debacle in the sales of casual women's business apparel.
Post date | Users | Rates | Link to Content |
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2018-07-29 | vsn1541997 | 70 | view |
2018-07-29 | vsn1541997 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 463 350
No. of Characters: 2180 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.639 4.7
Average Word Length: 4.708 4.6
Word Length SD: 2.401 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.368 21.0
Sentence Length SD: 9.309 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.559 0.50
Sentence-Sentence Coherence: 0.138 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 319, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rovided much information about it. The authors argument is rife with holes and assumpt...
^^^^^^^
Line 3, column 36, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
.... Citing the evidence of Smith & co. , the author tries to support his claim, ...
^
Line 3, column 339, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... apparel market with a sales turnover of billion, he hasnt given evidence to prov...
^^
Line 3, column 353, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...t with a sales turnover of billion, he hasnt given evidence to prove the fact that i...
^^^^^
Line 5, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...womens apparel clothing. Additionally,the author also implies that DKLA is also e...
^^^^
Line 5, column 73, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a similar fashion" with adverb for "similar"; eg, "in a hasty manner" with "hastily".
...lies that DKLA is also expected to fail in a similar fashion. But with the paucity of information pr...
^^^^^^^^^^^^^^^^^^^^
Line 5, column 221, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had gone'?
Suggestion: had gone
...ould have failed. Even if their clothes would have gone out of fashion they would have bounced ...
^^^^^^^^^^^^^^^
Line 5, column 400, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly still the leaders in that market with a greater amount of sales.To strengthen ...
^^
Line 5, column 428, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: To
... market with a greater amount of sales.To strengthen his/her argument, the author...
^^
Line 7, column 574, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ch might reverse the trends. The author doesnt come up with concrete evidences to butt...
^^^^^^
Transition Words or Phrases used:
also, apparently, but, however, if, look, may, so, still, then, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2229.0 2260.96107784 99% => OK
No of words: 454.0 441.139720559 103% => OK
Chars per words: 4.90969162996 5.12650576532 96% => OK
Fourth root words length: 4.61598047577 4.56307096286 101% => OK
Word Length SD: 2.52626756403 2.78398813304 91% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.449339207048 0.468620217663 96% => OK
syllable_count: 687.6 705.55239521 97% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 58.2027108952 57.8364921388 101% => OK
Chars per sentence: 106.142857143 119.503703932 89% => OK
Words per sentence: 21.619047619 23.324526521 93% => OK
Discourse Markers: 3.57142857143 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.358572034589 0.218282227539 164% => OK
Sentence topic coherence: 0.113433051839 0.0743258471296 153% => OK
Sentence topic coherence SD: 0.0764677987609 0.0701772020484 109% => OK
Paragraph topic coherence: 0.207617054646 0.128457276422 162% => OK
Paragraph topic coherence SD: 0.0675903246358 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.81 8.32208582834 94% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.