Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing.” The advertisers hire people—buzzers—who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as “new and improved.” But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers. And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
Nowadays a lot of companies invest big amounts of money into product quality to become best sellers. even if their product will be of high quality it won’t be as profitable as goods, which get known by consumers through advertising. In my view, companies need to allow enough money for advertisement to reach a large audience for achieving a high level of selling.
it is common knowledge, that people tend to have an overwhelming desire try something new hence they have seen this everywhere. if everyone buys at list one item, money, spent on advertisement, will be made up. And I will provide a compelling example of a company called Dodo pizza, which was founded in a small town in Russia, and now it is spread worldwide. everyone, who tastes their dishes, marks that their pizza isn’t good value for money, moreover, it doesn’t have a good taste, but theirs restaurants are always crowded . In my view, their success is only due to a lot of catchy advertisement in social media and TV-commercials.
Secondly, not only does company`s income depends on customers` bills, but also some companies put their shares on stock market. good advertisement and famous name of corporation goes up stock prices, ensuring brokers interest, and in this way the budget will increase. For example, world-famous corporation Uber has spent a lot money on public relations even it was small startup, and now their shares are valued more than the company's profits over decades.
By the way of conclusion, there is no doubt the advertising plays the key role in attracting customers and high rate of shares, so money spend on PR will definitely pay off in the future.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-30 | haoboooo | 68 | view |
| 2019-10-23 | maryam_torabi | 71 | view |
| 2019-09-18 | farshad_hom | 80 | view |
| 2019-08-13 | Zakara21 | 83 | view |
| 2019-06-13 | LGI | 73 | view |
- Some people say that technology has made life easier and more convenient. Others say that technology has made life more complex and dangerous. What is your opinion? Use specific reasons and examples to support your answer. 65
- Educating children is a more difficult task today than it was in the past because they spend so much time on cell phone, online games, and social networking Web site. 78
- TPO 30 3
- If the school asks you to do a task that requires creativity, do you prefer working alone or working a group? 3
- Some students like to work in a group with other students when doing assignments and projects. Other students prefer to work independently. Which do you prefer use specific reasons and examples to support your answer. 60
Grammar and spelling errors:
Line 1, column 81, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'become the best'.
Suggestion: become the best
...mounts of money into product quality to become best sellers. even if their product will be ...
^^^^^^^^^^^
Line 1, column 102, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...product quality to become best sellers. even if their product will be of high qualit...
^^^^
Line 2, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...or achieving a high level of selling. it is common knowledge, that people tend t...
^^
Line 2, column 129, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...w hence they have seen this everywhere. if everyone buys at list one item, money, ...
^^
Line 2, column 361, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Everyone
...Russia, and now it is spread worldwide. everyone, who tastes their dishes, marks that th...
^^^^^^^^
Line 2, column 538, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ut theirs restaurants are always crowded . In my view, their success is only due t...
^^
Line 3, column 139, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Good
...anies put their shares on stock market. good advertisement and famous name of corpor...
^^^^
Transition Words or Phrases used:
also, but, hence, if, moreover, second, secondly, so, for example, no doubt, by the way, in my view
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 5.0 12.0772626932 41% => More relative clauses wanted.
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 36.0 30.3222958057 119% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1397.0 1373.03311258 102% => OK
No of words: 281.0 270.72406181 104% => OK
Chars per words: 4.97153024911 5.08290768461 98% => OK
Fourth root words length: 4.09427095027 4.04702891845 101% => OK
Word Length SD: 2.94495593421 2.5805825403 114% => OK
Unique words: 181.0 145.348785872 125% => OK
Unique words percentage: 0.644128113879 0.540411800872 119% => OK
syllable_count: 432.0 419.366225166 103% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 0.0 8.23620309051 0% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 6.0 1.51434878587 396% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 32.2269512813 49.2860985944 65% => OK
Chars per sentence: 116.416666667 110.228320801 106% => OK
Words per sentence: 23.4166666667 21.698381199 108% => OK
Discourse Markers: 8.25 7.06452816374 117% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 7.0 4.19205298013 167% => OK
Sentences with positive sentiment : 11.0 4.33554083885 254% => Less positive sentences wanted.
Sentences with negative sentiment : 0.0 4.45695364238 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180113937371 0.272083759551 66% => OK
Sentence topic coherence: 0.0620273716671 0.0996497079465 62% => OK
Sentence topic coherence SD: 0.0376411122159 0.0662205650399 57% => OK
Paragraph topic coherence: 0.102519146236 0.162205337803 63% => OK
Paragraph topic coherence SD: 0.0338550039566 0.0443174109184 76% => OK
Essay readability:
automated_readability_index: 13.7 13.3589403974 103% => OK
flesch_reading_ease: 56.59 53.8541721854 105% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 11.84 12.2367328918 97% => OK
dale_chall_readability_score: 8.99 8.42419426049 107% => OK
difficult_words: 75.0 63.6247240618 118% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.