The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Question about the future business development and sales in certain areas is of high importance. What should the companies try to find out before they decide to open the store in Salem?
In order to analyze this argument critically and be able to predict the results of the sails in recently developed suburb of Salem, it would be necessary to focus on certain aspects of the habitants in Salem and then consider, if one, another, or both cities could open the story in the suburb. The question would be, what kind of technique would be appropriate to find out information about the popuplation. We could employ questionaries and send them by post to each house, or send the questionaries by mail to each person lining in Salem. Another technique would be to call to the house directly, or have some young workers to pass the houses in the neigborhood and ask the questions directly. To be able to find out, who lives in the neighborhood and therefore, which store would have more potential to be successful, we can employ all the techniques and have representative description of the neighborhood. Call the houses with central phone, send mail to the houses with internet connection and send the workers to the houses without both of them.
The question which should be answered can be descriptive, if people living in the neighborhood are of certaing age cohorts, maybe gender of the respondents, maritimal status and so on. In case of mostly young people living in the neighborhood, and they are mostly single, it would be necessary to find out, which of the department store rely in this specific group. Names, with its fancy fashion, would be very popular between young and single part of the population, and would indeed try to open the store in the neighborhood. However, Roscoe, could be more popular for female part of the population, and therefore, they could consider an expansion to the neighborhood. The way of find out, which store is the one which would expect more sales in Salem, should try to connect their contemporary sales statistics with the one from the questionary.
On the other hand, stores could also use the already known information about the suburb. The suburb is growing 50% in the last three years. What is the reason for this expansion ? City of Pheonix is currently growing rapidly, because families of San Francisco could not afford and maintain decent household in the Bay Area. They therefore, tend to more to the city of Pheonix instead. City of Detroit, enjoyed an expansion until the early 50s. The reason was, that substantial population of the city was working in car factories. Because of that, the different reason of expansion indicates different cohort of people who are moving to the suburt, young families looking for affordable house, or middleage predominantly male population, who decided to move in order to work in one of tho close factories. Lastly, the information about the income would be benificial for this analysis as well. Comparing the median income of the country, would give us solid understanding of the purchasing power of the population of Salem. This could be compared with the average salary of the customers Namen and Roscoe already have and subsequently finding out the relevand conclusion in order to predict their future sales.
In order to be able to find out which store, or both, should open a store in Salem, they need to find many information about the population through questionary and use the information already in hand and subsequently connect it to the information about their currect customers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-23 | jason123 | 49 | view |
| 2019-12-14 | bstergios55@yahoo.com | 55 | view |
| 2019-11-28 | Venkateshwar | 63 | view |
| 2019-11-10 | Raian Islam | 42 | view |
| 2019-11-10 | Raian Islam | 42 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 603 350
No. of Characters: 2906 1500
No. of Different Words: 248 200
Fourth Root of Number of Words: 4.955 4.7
Average Word Length: 4.819 4.6
Word Length SD: 2.679 2.4
No. of Words greater than 5 chars: 189 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 76 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.12 21.0
Sentence Length SD: 11.684 7.5
Use of Discourse Markers (%): 0.32 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.476 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 15, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cs with the one from the questionary. On the other hand, stores could also use...
^^^^^^^
Line 25, column 103, Rule ID: MANY_FEW_UNCOUNTABLE[2]
Message: Use 'much' or 'little' with uncountable nouns.
Suggestion: much; little
...pen a store in Salem, they need to find many information about the population throug...
^^^^
Line 25, column 103, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun information seems to be uncountable; consider using: 'much information', 'a good deal of information'.
Suggestion: much information; a good deal of information
...pen a store in Salem, they need to find many information about the population through questionar...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, however, if, lastly, look, may, so, then, therefore, well, kind of, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 25.0 12.9520958084 193% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 111.0 55.5748502994 200% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 3008.0 2260.96107784 133% => OK
No of words: 603.0 441.139720559 137% => Less content wanted.
Chars per words: 4.98839137645 5.12650576532 97% => OK
Fourth root words length: 4.9554069778 4.56307096286 109% => OK
Word Length SD: 2.7705240827 2.78398813304 100% => OK
Unique words: 262.0 204.123752495 128% => OK
Unique words percentage: 0.434494195688 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 924.3 705.55239521 131% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 68.9721567011 57.8364921388 119% => OK
Chars per sentence: 120.32 119.503703932 101% => OK
Words per sentence: 24.12 23.324526521 103% => OK
Discourse Markers: 3.64 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.127092885457 0.218282227539 58% => OK
Sentence topic coherence: 0.0379916931407 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.0265612721394 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0697348619252 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0320709469496 0.0628817314937 51% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 126.0 98.500998004 128% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.