Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
There is a large number of products that are being sold nowadays. Some people believe that it is the result of the influence of marketing, that a person purchase these goods that he does not require. As for me, I partly agree with this opinion. I consider that the role of advertising in making person’s decision has increased but it is not aimed at imposing unnecessary goods.
On the one hand, people in the modern world cannot strongly separate their own decisions from influenced by advertising ones. The reason is that consumers have not got any time to think over about theirs purchases. It is caused by the fact that the society consumes more and more. And there are no opportunities to weight all that people want to buy. That is why there can be observed an excess demand for some goods, which is not the real needs of the society. Even more, the high sales of popular consumer goods can be explained by the fact that digital marketing may be targeted on brand recognition. The result is that the consumer buys the familiar brand and does not spend any time to choose another one.
On the other hand, the purpose of advertising is to make people learn about the product and its features. And they will buy it, only if it satisfies their requirements. It is complicated problem for firms, especially for marketers, to sell the product in which the society does not need. That is why the aim of a company for a long-term period is to produce useful products, and to advertise it.
Taking everything into consideration, I would say that people by products influenced by the power of advertisement, but almost all firms produce goods in what the society needs.
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Grammar and spelling errors:
Line 1, column 10, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
There is a large number of products that are being sold nowadays. ...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, if, may, so, as for, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 15.0 7.30460921844 205% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1387.0 1615.20841683 86% => OK
No of words: 294.0 315.596192385 93% => More content wanted.
Chars per words: 4.71768707483 5.12529762239 92% => OK
Fourth root words length: 4.14082457966 4.20363070211 99% => OK
Word Length SD: 2.62229015639 2.80592935109 93% => OK
Unique words: 166.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.56462585034 0.561755894193 101% => OK
syllable_count: 432.9 506.74238477 85% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 34.4591583436 49.4020404114 70% => OK
Chars per sentence: 86.6875 106.682146367 81% => OK
Words per sentence: 18.375 20.7667163134 88% => OK
Discourse Markers: 2.6875 7.06120827912 38% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205038674915 0.244688304435 84% => OK
Sentence topic coherence: 0.0556349841041 0.084324248473 66% => OK
Sentence topic coherence SD: 0.0368249461186 0.0667982634062 55% => OK
Paragraph topic coherence: 0.109190528843 0.151304729494 72% => OK
Paragraph topic coherence SD: 0.0293931571573 0.056905535591 52% => OK
Essay readability:
automated_readability_index: 10.0 13.0946893788 76% => Automated_readability_index is low.
flesch_reading_ease: 61.67 50.2224549098 123% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.3001002004 81% => OK
coleman_liau_index: 10.1 12.4159519038 81% => OK
dale_chall_readability_score: 7.7 8.58950901804 90% => OK
difficult_words: 59.0 78.4519038076 75% => More difficult words wanted.
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.