"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The manager advocates resuming the amount of time allocated for weather and local news to the previous level because of the complaints from viewers and the cancellation of advertisements from local businesses companies. however, before taking any action, we should gather more information and approach the idea of making changes with more caution.
In the first place, a comprehensive survey on the opinion of viewers and local businesses toward the program's previous adjustment should be conducted. The memorandum reports viewers' concerns about the coverage of weather and local news. however, the nature of the complaints is not clear. Firstly, it is unknown how many viewers are not satisfied with the change. Furthermore, those complaints may actually demand more time for weather and local news than shortening those sections. Besides the complaints received, some of the audience may content with the arrangement but did not give feedback to the stations. hence, the station acquires information about how much the audience is unsatisfied and happy with the previous change. if such a survey is impossible, we should at least know about the detailed numbers of the complaints and their attitude toward the reduced time for weather and local news. Positive feedback will undermine the conclusion drawn by the business manager, and vice versa. Thus, our first step should be establishing the relationship between the viewer's dissatisfaction and the shortened time of local news and weather.
Another evidence that can benefit our analysis is the situation and opinion of the local businesses that canceled the advertisement. The cancellation may due to many reasons and it is too soon to blame the new arrangement of the program. For example, those companies may change their marketing strategies and were planning to advertise in early time-slots. Or, they are cutting the budgets on the advertisement. Given that many local businesses are withdrawing their advertisement, there could be external factors affecting their decision. In such a situation, resuming the original arrangement is not likely to attract them. On the other hand, if the decrease time for weather and local news is the reason why those companies canceled the advertisement, we should rewind the change.
The manager should also review research conducted to find ways to attract viewers. there are many ways to attract more views and the manager mention in the memorandum. Since television programs are a highly competitive market, sticking to the old strategy and format probably the ideal choice. Perhaps some viewers are turned into other stations where something in their programs have drawn their attention. other stations in the same time-slots may adapts new plans and invigorating themselves and are or soon will outperforming the shows. hence, data about the viewers' rating the different kinds of elements in the program and what genre received most applause from the audience should help the manager to make the decision.
hence, without further information on these aspects, the claim that restoring time allocation in the program can prevent losing advertisement is far-fetching.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 73
- Over the past year our late night news program has devoted increasingly more time to covering national news and less time to covering weather and local news During the same time period most of the complaints we received from viewers were concerned with th 73
Grammar and spelling errors:
Line 1, column 221, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ements from local businesses companies. however, before taking any action, we should ga...
^^^^^^^
Line 3, column 238, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...the coverage of weather and local news. however, the nature of the complaints is not cl...
^^^^^^^
Line 3, column 517, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...tions. Besides the complaints received, some of the audience may content with the arrangeme...
^^^^^^^^^^^
Line 3, column 614, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
... did not give feedback to the stations. hence, the station acquires information about...
^^^^^
Line 3, column 733, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ied and happy with the previous change. if such a survey is impossible, we should ...
^^
Line 3, column 1073, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...tablishing the relationship between the viewers dissatisfaction and the shortened time ...
^^^^^^^
Line 9, column 84, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ducted to find ways to attract viewers. there are many ways to attract more views and...
^^^^^
Line 9, column 409, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Other
...ir programs have drawn their attention. other stations in the same time-slots may ada...
^^^^^
Line 9, column 517, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'outperform'
Suggestion: outperform
...orating themselves and are or soon will outperforming the shows. hence, data about the viewer...
^^^^^^^^^^^^^
Line 9, column 542, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...e or soon will outperforming the shows. hence, data about the viewers rating the diff...
^^^^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...lp the manager to make the decision. hence, without further information on these a...
^^^^^
Transition Words or Phrases used:
actually, also, besides, but, first, firstly, furthermore, hence, however, if, may, so, thus, at least, for example, in the first place, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2693.0 2260.96107784 119% => OK
No of words: 495.0 441.139720559 112% => OK
Chars per words: 5.4404040404 5.12650576532 106% => OK
Fourth root words length: 4.71684168287 4.56307096286 103% => OK
Word Length SD: 2.86602095503 2.78398813304 103% => OK
Unique words: 239.0 204.123752495 117% => OK
Unique words percentage: 0.482828282828 0.468620217663 103% => OK
syllable_count: 823.5 705.55239521 117% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.6858841586 57.8364921388 67% => OK
Chars per sentence: 103.576923077 119.503703932 87% => OK
Words per sentence: 19.0384615385 23.324526521 82% => OK
Discourse Markers: 5.92307692308 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.302442110992 0.218282227539 139% => OK
Sentence topic coherence: 0.0790877250202 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0776739142854 0.0701772020484 111% => OK
Paragraph topic coherence: 0.166504027239 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0812972346086 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.27 12.5979740519 113% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.