The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager of the television station claims that because of the increased time to national news and devoted less time to weather and local news , it snowballed the televison station. The manager also states that if he roll back to the same time as it was one year before the televison station watch time will be rise. This memorandum from the business manager did not account a many other ascpects that may played a significan role for the plamped of the television station.
To start with, the viewers complaind about weather and local news. The late-night weather program may was not accurate at all or there were a plethora of fake news and the viewers complaind about it. We need a better inside of the complaints to shape a better view.
Another possible explanation is that a different television station has fire up this year with better late-night news, with better couverage, better accouracy to weather forecast and the viewers have changed frequency.
Now, about the local business who canceled their advertising contracts we can assume that the prices were too high and because of the station drop percentage the change contract to other station. Again we do not have clear evidence.
There is lack of information from this memorandum, no statistics at all. To better evaluate the argument we need information about, how many television stations are in the nation, what percent each station has each month, what is the prices of each advertise in the late-night times, are the late-night new program trustworthy?
To sum up, the business manager of the television station fails to count a plethora of problems and he rushed to make a desision that restoring the late-night news time back to it's original will bring back the percentages.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 295 350
No. of Characters: 1436 1500
No. of Different Words: 145 200
Fourth Root of Number of Words: 4.144 4.7
Average Word Length: 4.868 4.6
Word Length SD: 2.589 2.4
No. of Words greater than 5 chars: 102 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.583 21.0
Sentence Length SD: 10.889 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.713 0.50
Sentence-Sentence Coherence: 0.203 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 154, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...oted less time to weather and local news , it snowballed the televison station. Th...
^^
Line 1, column 229, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'rolls'.
Suggestion: rolls
...ion. The manager also states that if he roll back to the same time as it was one yea...
^^^^
Transition Words or Phrases used:
also, if, may, so, to start with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1478.0 2260.96107784 65% => OK
No of words: 295.0 441.139720559 67% => More content wanted.
Chars per words: 5.01016949153 5.12650576532 98% => OK
Fourth root words length: 4.14434120667 4.56307096286 91% => OK
Word Length SD: 2.63959255715 2.78398813304 95% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.508474576271 0.468620217663 109% => OK
syllable_count: 459.9 705.55239521 65% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 69.5878741033 57.8364921388 120% => OK
Chars per sentence: 123.166666667 119.503703932 103% => OK
Words per sentence: 24.5833333333 23.324526521 105% => OK
Discourse Markers: 3.58333333333 5.70786347227 63% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.427682602276 0.218282227539 196% => OK
Sentence topic coherence: 0.154254775225 0.0743258471296 208% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.139842607944 0.0701772020484 199% => OK
Paragraph topic coherence: 0.20261775023 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.132300017395 0.0628817314937 210% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 55.0 98.500998004 56% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
More content wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.