Argumentative task
The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The assumption from the manager of the television station, that their television station over the past year have a reduction in viewers and those that use to advertise their businesses because they are not devoted to weather and local news as before could be true, however the conclusion of this claim is based on inadequate facts.
We are just told that most of the viewers complaint were as regards not broadcasting weather and local news. The word "most" weakens this assumption as we are not sure of the precise data. Was the survey carried out on large masses? because the manager could have concluded these based on his conversation with the only people he came accross. Large masses needs to be used for the survey so as to get everyone's opinion and to be sure that changing to weather and local news will attract better number of viewers.
The late night broadcast can not only be used to judge or weigh the number of viewers. Most people devote in watching television stations during the day as well. The manager needs to check the day broadcast and not only focus on what is done in the night. A lot of offices use their television during the day, and they may not be pleased with what the television station broadcast during the day. So this needs to be balanced. Therefore changing the night broadcast alone may not be suffiecient to attract more viewer.
A survey needs to be carried out on businesses that advertise before and eventually stopped. The essence of the survey is to know the actual reason for their backing out. Some could have stopped because they have better way of advertising their products or services, for some it could be as a result of their businesses having personal issues. In summary, them not using the television station could be as a result totally different to the claim.
To adequately substantiate this claim, i.e, changing the night broadcast will help to attract more viewers. We need affirmation for the points above, in which the outcome may eventually weaken the assumption.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 351 350
No. of Characters: 1643 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.328 4.7
Average Word Length: 4.681 4.6
Word Length SD: 2.48 2.4
No. of Words greater than 5 chars: 111 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.647 21.0
Sentence Length SD: 10.808 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.569 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 152, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...e a reduction in viewers and those that use to advertise their businesses because t...
^^^
Line 3, column 35, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
.... We are just told that most of the viewers complaint were as regards not broadcast...
^^^^^^^
Line 3, column 244, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...the survey carried out on large masses? because the manager could have concluded these ...
^^^^^^^
Line 3, column 244, Rule ID: SENTENCE_FRAGMENT[1]
Message: “because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...the survey carried out on large masses? because the manager could have concluded these ...
^^^^^^^
Line 3, column 400, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... masses needs to be used for the survey so as to get everyones opinion and to be sure th...
^^^^^^^^
Line 5, column 428, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... the day. So this needs to be balanced. Therefore changing the night broadcast alone may ...
^^^^^^^^^
Transition Words or Phrases used:
however, if, may, so, therefore, well, as regards, as to, in summary, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1699.0 2260.96107784 75% => OK
No of words: 350.0 441.139720559 79% => More content wanted.
Chars per words: 4.85428571429 5.12650576532 95% => OK
Fourth root words length: 4.32530772707 4.56307096286 95% => OK
Word Length SD: 2.57537633469 2.78398813304 93% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.454285714286 0.468620217663 97% => OK
syllable_count: 522.0 705.55239521 74% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.5122472879 57.8364921388 110% => OK
Chars per sentence: 94.3888888889 119.503703932 79% => OK
Words per sentence: 19.4444444444 23.324526521 83% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176271201769 0.218282227539 81% => OK
Sentence topic coherence: 0.0569654487872 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0625815156063 0.0701772020484 89% => OK
Paragraph topic coherence: 0.111169157135 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0842814541841 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.33 8.32208582834 88% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.