The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Super Screen Movie Production Company recommends to allocate a greater share of its budget next year to reaching the public through advertising. Their line of reasoning is that one report indicating that fewer people attended to their movies, but the percentage of positive reviews have risen. They assumed that this is due to the public's lack of awareness of the good quality movies. However, there are some questions needed to be answered in order to make the reccomendation be more reasonable.
First of all, the Super Screen Movie Production Company claimed that according to the report, fewer people have attended the movies. It seems quite plausible at first, but with further inspection, we will find that they did not provide the accurate number of decrease of the audience. Maybe the decrease was merely two percent, and this can't even be the great reason to reach the public through advertising.
Even if the decrease in people attending the movies is quite severe, we cannot be sure that whether there are other factors that cause the decrease. What if during last year, there are way more less movies being publised? This can surely make the number of audiences to decrease. Thus, to make the recommendation more convinving, the production company has to provide evidence of the number of people watching their movies in each year.
Lastly, again, the production company fails to prove that to what extent had the positive reviews increased. They hastily claimed that the percentage of the positive rewiews had increased, but they did not give us the specific number of the increasing percentage. And even the percentage had increased, if the overall number of the audience is a small number, then any increase will seem minor. Thus, giving more details about the increasing percentage of positive reviews as well as the overall number of the audience can surely make the recommendation more reasonable.
In sum, in order to evaluate the validity of the recommendation, the following questions should be answered: the percentage of the statistics as well as the number of movies and audience each year. By providing these information can surely make their recommendation more reasonable.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 360 350
No. of Characters: 1806 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 5.017 4.6
Word Length SD: 2.648 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.176 21.0
Sentence Length SD: 5.963 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 43, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommends allocating'.
Suggestion: recommends allocating
...e Super Screen Movie Production Company recommends to allocate a greater share of its budget next year...
^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 338, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...crease was merely two percent, and this cant even be the great reason to reach the p...
^^^^
Line 5, column 190, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'less' (without 'more') when you use the comparative.
Suggestion: less
...What if during last year, there are way more less movies being publised? This can surely ...
^^^^^^^^^
Line 5, column 195, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...if during last year, there are way more less movies being publised? This can surely ...
^^^^
Line 9, column 167, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the statistics as well as the number of movies and audience each year. By provid...
^^
Line 9, column 213, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...es and audience each year. By providing these information can surely make their recommendation mo...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, lastly, may, so, then, thus, well, as to, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1856.0 2260.96107784 82% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.15555555556 5.12650576532 101% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.74446693648 2.78398813304 99% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.469444444444 0.468620217663 100% => OK
syllable_count: 585.9 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 36.4580623651 57.8364921388 63% => OK
Chars per sentence: 109.176470588 119.503703932 91% => OK
Words per sentence: 21.1764705882 23.324526521 91% => OK
Discourse Markers: 5.35294117647 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168159033438 0.218282227539 77% => OK
Sentence topic coherence: 0.064505856423 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.092133370901 0.0701772020484 131% => OK
Paragraph topic coherence: 0.107382849168 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0554509083395 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.