The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of a television system has concluded that in order to attract more viewers to their program, they should should devote greater amount of time to weather and local news-as per their former levels. The author has presented this calculation after a seemingly thorough analysis of the situation that their television company is facing at present. However, upon a closer look at the problem it can be found that the author's culmination to problem is based on a few weak assumptions- three of which are discussed below.
Firstly, the manager reports having received most of the complaints from the viewers regarding the coverage of weather and local news. However, in his conclusion, he blatantly considers the solution to be higher coverage time of these discussed programs. The author needs to realize that he is simply assuming the problem in quantitative terms. It can be quite possible that the customers have expressed their dissent in regards to the quality of the shows. They may have been dissatisfied with the drop in standardsof news anchoring, reporting or validity of the events reported. The manager, hence, needs to thoroughly check the nature of the problems reported and act accordingly. In case of problems relating to plummeting standard of the shows, he should revise their strategy of news reporting rather than substituting with higher coverage time.
Secondly, the manager mentions the local businesses that used to advertise their late night news program has canceled the advertisement contracts with the company. Here, again, he assumes that this may be due to replacement of weather and local news with national news, at night. Typically when a business contract is cancelled, it is due to better tenders received from some other company. When a company is unable to hold back their clents, they should employ business analysts to assess the situation and provide a distinctive solution. In such a case, the author should strategize accordingly and reconsider their contracts with their stakeholders.
Finally, the manager has assumed that just increasing time devoted to weather and local news would skyrocket their revenues to past level. He has not considered the fact that the audience he has lost is genuinely dissatisfied with his show and would likely not return-unless they find a clear prospect. Thus, in order to regain the customers, the manager must think differently and come up with out-of-the-box ideas. Producing unique shows that have never been broadcasted by any of their counterparts is one such strategy of attracting audiences by providing a bit of respite from quotidian shows.
In conclusion, it must be noted that the manager has missed out evidently on a few important aspects and laid his conclusion on a set of weak assumptions. Thus, the aforementioned problem seeks more evidences before being attempted to solved. However, from the nature of the problem, it is clear that the author must devote his attention to the qualitative aspects rather than the quantitative ones.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 11 2
No. of Sentences: 22 15
No. of Words: 491 350
No. of Characters: 2503 1500
No. of Different Words: 235 200
Fourth Root of Number of Words: 4.707 4.7
Average Word Length: 5.098 4.6
Word Length SD: 2.753 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.318 21.0
Sentence Length SD: 5.692 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.506 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 120, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: should
...act more viewers to their program, they should should devote greater amount of time to weathe...
^^^^^^^^^^^^^
Line 1, column 433, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...at the problem it can be found that the authors culmination to problem is based on a fe...
^^^^^^^
Line 3, column 419, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
... customers have expressed their dissent in regards to the quality of the shows. They may have...
^^^^^^^^^^^^^
Line 3, column 621, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... The manager, hence, needs to thoroughly check the nature of the problems reporte...
^^
Line 5, column 281, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Typically,
...ocal news with national news, at night. Typically when a business contract is cancelled, ...
^^^^^^^^^
Transition Words or Phrases used:
accordingly, finally, first, firstly, hence, however, if, look, may, regarding, second, secondly, so, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2565.0 2260.96107784 113% => OK
No of words: 490.0 441.139720559 111% => OK
Chars per words: 5.23469387755 5.12650576532 102% => OK
Fourth root words length: 4.70488508055 4.56307096286 103% => OK
Word Length SD: 2.84174348581 2.78398813304 102% => OK
Unique words: 245.0 204.123752495 120% => OK
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 785.7 705.55239521 111% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 31.5704642803 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 116.590909091 119.503703932 98% => OK
Words per sentence: 22.2727272727 23.324526521 95% => OK
Discourse Markers: 5.5 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249119202299 0.218282227539 114% => OK
Sentence topic coherence: 0.075603896699 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0973288711324 0.0701772020484 139% => OK
Paragraph topic coherence: 0.13624762885 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.0559798056815 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 9.08 8.32208582834 109% => OK
difficult_words: 135.0 98.500998004 137% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.