The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of the Rialto movie theatre highly recommends offering the same features as offered by Apex theatre to hold its customers. He makes this recommendation based on two observations. They are the example of the Apex theatre and survey results showing how often people wish to visit theatres. However, the argument fails to establish a strong connection between these observations and conclusions, which lead to several questions. Two critical questions should be answered to evaluate further the recommendation of the manager of Rialto Movie Theatre.
First, was Apex theatre successful in holding enough customers by having the given features? The Apex Theatre, which was recently opened in the mall outside the town, might not have a considerable number of customers in the long run. Perhaps, the early customers might have visited only to see what is new in the newly opened theatre and might not be visiting the theatre in future. Thus, the author fails to establish that new features play an important role in attracting and holding customers. Furthermore, Apex theater could be the only theatre outside the city, and the residents around might have Apex as the only option for their theatre experience. In that case, claiming the stated high-end features as the sole reason for the successful run of the theatre is not fair. A survey among the moviegoers showing that they prefer such features even at a higher ticket cost might be helpful to answer this question and make the author's proposal convincing.
Second, are these survey results implying that there will be fewer people visiting the theatre in future? The author fails to provide enough details about the survey to support his claims. The moviegoers considered for the survey might not correctly represent the same population that visit the Rialto movie theatre. Perhaps, the survey might have been conducted among people with low income who do not want to spend much on theatre experience. Furthermore, the theatres do not always need to screen new movies, and they might screen a selection of good movies to attract more movie lovers at a lower ticket price. Moreover, the survey results fail to support the authors claim that people will visit theatres if they get facilities similar to Apex theatre. Thus, substantiating evidence that accurately reflects the number of customers visiting Rialto theatre and their requirements would be required to effectively back the author's claim.
In a nutshell, the argument fails to stand on its own as the author failed to provide substantiating evidence to support his claims. The argument might be convincing if the author extends his argument by addressing the above-unanswered questions.
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2021-09-18 | darukeesan | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 3 2
No. of Sentences: 21 15
No. of Words: 437 350
No. of Characters: 2234 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 5.112 4.6
Word Length SD: 2.649 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.81 21.0
Sentence Length SD: 5.36 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.334 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 372, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...e and might not be visiting the theatre in future. Thus, the author fails to establish th...
^^^^^^^^^
Line 2, column 931, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ul to answer this question and make the authors proposal convincing. Second, are these...
^^^^^^^
Transition Words or Phrases used:
first, furthermore, however, if, moreover, second, so, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2276.0 2260.96107784 101% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.20823798627 5.12650576532 102% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.72393695563 2.78398813304 98% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.464530892449 0.468620217663 99% => OK
syllable_count: 689.4 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 30.3705759262 57.8364921388 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 108.380952381 119.503703932 91% => OK
Words per sentence: 20.8095238095 23.324526521 89% => OK
Discourse Markers: 2.80952380952 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.092929251235 0.218282227539 43% => OK
Sentence topic coherence: 0.0334983517666 0.0743258471296 45% => OK
Sentence topic coherence SD: 0.0496940409804 0.0701772020484 71% => OK
Paragraph topic coherence: 0.0658036680722 0.128457276422 51% => OK
Paragraph topic coherence SD: 0.0469064649269 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 7.88 8.32208582834 95% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.