Many companies sponsor sport as a way for advertising themselves. Some people think it is good while others think there are disadvantages to this. Discuss both views and give your opinion
In recent years, sport has been such an effective instrument for companies that numerous people regard it as a positive tendency. In contrast, others subscribe to the view that phenomenon contains negative impacts. From my perspective, the latter is well-grounded and this paper will discuss both opinions as well as provide evidence for my view.
Looking at the good aspects of the problem, sport endorsement can escalate the awareness of companies' brandnames. Only thanks to advertisements from sport, do companies gain significant publicity and reputation through events and organizations related to sports. Therefore, it is no doubt that the sponsorship from sport is a productive resolution for companies who have desire to involve in community. For example, Coca Cola, which was one of the main sponsors, boosted up people's preferences about its product by dint of World Cup.
Besides all those benefits that companies can take of sports, I assume that this sponsorship also leads to detrimental effects. It is irrefutable that sport advertising is a risky investment. Notwithstanding the influence of sport events, the profit and images of the brand cannot be guaranteed by the athletes in case of their illness, injuries, or bad performances. Moreover, the company' reputation and sales can be harmes if the athletes get in association with grave scandals such as violence, drug abuse. This state wiuld render the company to be faced with the customers' boycotts.
In conclusion, sport endorsement might be a potential way for companies' reputation enhancement. However, I still hold the school of thought that this marketing strategy is full of risks.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-09-23 | Phạm Minh Trang | 78 | view |
| 2021-08-27 | bhullarsharan | 73 | view |
| 2021-08-27 | bhullarsharan | 73 | view |
| 2021-08-27 | bhullarsharan | 73 | view |
| 2021-08-27 | bhullarsharan | 73 | view |
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Grammar and spelling errors:
Line 1, column 307, Rule ID: BOTH_AS_WELL_AS[1]
Message: Probable usage error. Use 'and' after 'both'.
Suggestion: and
...d this paper will discuss both opinions as well as provide evidence for my view. Looking ...
^^^^^^^^^^
Transition Words or Phrases used:
also, besides, however, if, look, moreover, so, still, therefore, well, for example, in conclusion, in contrast, no doubt, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 1400.0 1615.20841683 87% => OK
No of words: 261.0 315.596192385 83% => More content wanted.
Chars per words: 5.36398467433 5.12529762239 105% => OK
Fourth root words length: 4.0193898071 4.20363070211 96% => OK
Word Length SD: 3.08167948251 2.80592935109 110% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.647509578544 0.561755894193 115% => OK
syllable_count: 427.5 506.74238477 84% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 30.3648729654 49.4020404114 61% => OK
Chars per sentence: 100.0 106.682146367 94% => OK
Words per sentence: 18.6428571429 20.7667163134 90% => OK
Discourse Markers: 10.1428571429 7.06120827912 144% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249533532483 0.244688304435 102% => OK
Sentence topic coherence: 0.0790722389075 0.084324248473 94% => OK
Sentence topic coherence SD: 0.0382148523852 0.0667982634062 57% => OK
Paragraph topic coherence: 0.143941290549 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0426090001135 0.056905535591 75% => OK
Essay readability:
automated_readability_index: 13.1 13.0946893788 100% => OK
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 13.81 12.4159519038 111% => OK
dale_chall_readability_score: 9.79 8.58950901804 114% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.