In order to reverse the recent decline in our profits we must reduce operating expenses at Movies Galore s ten video rental stores Since we are famous for our special bargains raising our rental prices is not a viable way to improve profits Last mon

Management’s prediction that declining profits could been reverse d by reducing operating hours and reducing stock seems to be rash since there is little evidence that proper research has been conducted. It may be true that profits could be restored by cutting operating costs , but management needs to ask whether making these changes would have a negative impact on its best resources of revenue.
The management states that the downtown Marston store “significantly decreased its operating expenses by closing at 6pm rather than 9pm.” It is reasonable to think that closing at 6pm rather than 9pm would decrease operating expenses, but the business is concerned with renting movies and these may be the busiest and most profitable hours of operation. Could it be that most people renting movies have normal working hours and have leisure time at night and to fill that time they turn to renting movies? If management researches its daily rental history, it may discover that its peak rental hours are between 6pm and 9pm. If this is the case, the store could lose significant income or even go out of business altogether. I management wants to reverse a decline in profits to determine through research which block of time during the day is the least profitable and then cut those hours of operation. For instance, if it is found that profits are lowest during the morning hours and around noon, it would be better to close the store during hours rather than during the hours that bring in the greatest profits.
The management then states that the operating expenses will also be cut “by eliminating all movies released more than five years ago.” Again, more research is needed in order to determine if this would indeed to help reverse the decline in profits that Movies Galore is experiencing. Is it possible that the success of a movie rental business is based on its ability to provide customers with a wide array of movie selections, both now and old? It could be dangerous for this business to eliminate its stock of older movies without first determining the percentages of income that come from each product. Management should research its history of movie rentals in order to determine if a significant percentage of its profits come from the rental or older movies. Even if little profits does come from older movies, it may still be still be unwise to eliminate the stock of older movies. If Movies Galore maintains variety of movies, a person searching for a current movie may decide to rent an older movie as well. This may be especially relevant in the case of a new movie that is a sequal to an older movie or part of trilogy. Reducing movie variety may also damage the reputation of the stores. The management states that Movie Galore already has a “reputation for offering great movies.” If movies variety is suddenly reduced, the stores may gain a negative reputation.
Overall, the management makes a prediction that is untrustworthy and potentially damaging. More research should be conducted to see if indeed such changes to cut operation costs will be effective, and if not, what should be done instead. If the proper investigation is implemented by the management, Movies Galore stores may reverse the recent decline of profits.

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Average: 6.8 (2 votes)
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Grammar and spelling errors:
Line 1, column 54, Rule ID: PRP_PAST_PART[2]
Message: Did you mean 'have been' or 'be'?
Suggestion: have been; be
...prediction that declining profits could been reverse d by reducing operating hours a...
^^^^
Line 1, column 277, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...d be restored by cutting operating costs , but management needs to ask whether mak...
^^
Line 3, column 823, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'still be'.
Suggestion: still be
...its does come from older movies, it may still be still be unwise to eliminate the stock of older ...
^^^^^^^^^^^^^^^^^

Transition Words or Phrases used:
also, but, first, if, may, so, still, then, well, for instance

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 20.0 16.3942115768 122% => OK

Performance on vocabulary words:
No of characters: 2725.0 2260.96107784 121% => OK
No of words: 549.0 441.139720559 124% => OK
Chars per words: 4.9635701275 5.12650576532 97% => OK
Fourth root words length: 4.84053189512 4.56307096286 106% => OK
Word Length SD: 2.67208464754 2.78398813304 96% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.429872495446 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 857.7 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.6568922505 57.8364921388 114% => OK
Chars per sentence: 136.25 119.503703932 114% => OK
Words per sentence: 27.45 23.324526521 118% => OK
Discourse Markers: 3.1 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.19096337671 0.218282227539 87% => OK
Sentence topic coherence: 0.0716161753824 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0446022822661 0.0701772020484 64% => OK
Paragraph topic coherence: 0.121344393863 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0290934408731 0.0628817314937 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 20.0 12.3882235529 161% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 14 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 549 350
No. of Characters: 2659 1500
No. of Different Words: 231 200
Fourth Root of Number of Words: 4.841 4.7
Average Word Length: 4.843 4.6
Word Length SD: 2.557 2.4
No. of Words greater than 5 chars: 198 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.87 21.0
Sentence Length SD: 7.273 7.5
Use of Discourse Markers (%): 0.739 0.12
Sentence-Text Coherence: 0.321 0.35
Sentence-Para Coherence: 0.321 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 1 5