In the memo from the advertising director of the super screen movie production company(ssmpc), it is stated that ssmpc should allocate a prodigious amount of its next year budget to reaching out to the public through advertising. To bolster this agreements, it was cited that a report from their marketing department indicated that in the past year, lesser people attended sspm . It was also stated that the percentage of the reviewer who gave a positive review actually increased. And also pointed out that the content of the movie are not reaching enough people instead and so they should try and reach more people.
In the memo from the advertising director of the super screen movie production company(ssmpc), it is stated that ssmpc should allocate a prodigious amount of its next year budget to reaching out to the public through advertising. To bolster this aguments, it was cited that a report from their marketing department indicated that in the past year, lesser people attended sspm . It was also stated that the percentage of the reviewer who gave a positive review actually increased. And also pointed out that the content of the movie are not reaching enough people instead and so they should try and reach more people. The memo is based on unsubstantiated evidence and therefore it is logically flawed. To be able to properly evaluate this conclusion, three questions would have o be answered.
To begin with, the memo cited a report conducted by the marketing department of ssmpc without actually producing a copy of the report. Perhaps many people actually attended the ssmpm but the report was erroneously compiled by the marketing team. Without ruling out this possiblity, it would be difficult to properly evaluate this argument.
Even if the report is accurate, does the increase in the percentage of positive reviewer in the past year actually mean the content of the movie is not reaching enough audience? It possible that the number of reviewer actually increased due to the fact that enough people are viewing the movie. Perhaps people who did not not attend the sspm actually watched it on their television at home or on other smart devices and that is the reason why the numbers of positive reviewer actually increased. Without providing answer to this question, I can agree with the conclusion.
Finally, even if the movie is not reaching enough people, does the problem not lie with the quality of the movie but its lack of awareness? the author thinks so without providing any evidence to support this. It is possible that lesser people attended the ssmpm because the quality has reduced over the years. Even if the quality is okay, it is possible that there was an unfair weather on the day the sspm was screened an so many people could not attend. Without eliminating all these, it is difficult to, agree with the conclusion.
In sum, the argument is unconvincing as it stands. To bolster this argument, the questions will have to be answered . Evidence supporting the fact that the quality of the movie is actually okay will have tobe provided. The report by the marketing department will also have to be provided. Evidence indicating the lack of awareness about ssmpc will have to be provided also in other to properly evaluate if the budget of ssmcp on advertising should be increased for the subsiquent year.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-08-13 | Jumoke Victoria Olorunleke | 54 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 10 2
No. of Sentences: 22 15
No. of Words: 460 350
No. of Characters: 2221 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.828 4.6
Word Length SD: 2.57 2.4
No. of Words greater than 5 chars: 167 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.909 21.0
Sentence Length SD: 8.908 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.524 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 374, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e past year, lesser people attended sspm . It was also stated that the percentage ...
^^
Line 1, column 588, Rule ID: TRY_AND[1]
Message: "Try and" is common in colloquial speech, but "'try to'" is recommended for writing.
Suggestion: try to
...nough people instead and so they should try and reach more people. The memo is based on...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ee questions would have o be answered. To begin with, the memo cited a report c...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lt to properly evaluate this argument. Even if the report is accurate, does the...
^^^^
Line 3, column 322, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: not
...ewing the movie. Perhaps people who did not not attend the sspm actually watched it on ...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion, I can agree with the conclusion. Finally, even if the movie is not reachi...
^^^^^
Line 4, column 145, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...of the movie but its lack of awareness? the author thinks so without providing any ...
^^^
Line 4, column 425, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...eather on the day the sspm was screened an so many people could not attend. Withou...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...fficult to, agree with the conclusion. In sum, the argument is unconvincing as ...
^^^^^
Line 5, column 120, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
..., the questions will have to be answered . Evidence supporting the fact that the q...
^^
Transition Words or Phrases used:
actually, also, but, finally, if, so, therefore, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2267.0 2260.96107784 100% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 4.92826086957 5.12650576532 96% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 2.65366288138 2.78398813304 95% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.419565217391 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.6778364524 57.8364921388 81% => OK
Chars per sentence: 98.5652173913 119.503703932 82% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 2.69565217391 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.262989048647 0.218282227539 120% => OK
Sentence topic coherence: 0.0752537953723 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.15730237967 0.0701772020484 224% => The coherence between sentences is low.
Paragraph topic coherence: 0.149435188156 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.156705128417 0.0628817314937 249% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.