The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandum from the television station's business manager concluded that in order to make the radio station more lucrative, the forecast of weather and local news must be encouraged. The manager was come to this conclusion based on the fact that there is more complaints from the locals regarding less representation of the weather and local news forecast. Also, the advertiser of radio station are cancelling their contract with the radio station. However, before these assumptions can be properly evaluated, three questions must be answered.
Firstly, what if there is no rapid change of weather and people wants to listen the forecast of international rather than local? There might be some issues regarding international weather and pupils in the city are eager to know such instances in weather. The author might have assumed that the local are interest in local weather time to time and do not assume they are interest in international weather conditions. Also, People must hear the news of their own interest and the manger might have assumed that the choice of news category among city's peoples are the same. If either of the scenario is true, expanding the forecast of weather and local news will not attract revenues.
Secondly, advertisers might have assumed that people will listen to weather and local news more often and advertise their services and products in such programs might assist their company's profit. What if listeners of weather forecast and local news are not interested in advertisement rather, they want to know the main content of forecasts. for instance, people are only eager to know the local weather and are not interest in buying advertiser's product. Also, the listener might irritate because of the advertise in the middle of weather and local news forecasts. They might not listen although radio station played weather forecasts and news more often due to advertisement. If such scenario is true, managers assumptions does not hold water.
Lastly, the managers assumed that almost all listeners are complaining about radio station's content regarding station's coverage of weather and local news. but what if manages have vary poor knowledge of people in the local? What if only people who want to listen to weather and local news are complaining although most of the people are enjoying the late-night news program? Many of folks in the local might be addicted to late night news program and are not complaining about the weather and local news. Also, the radio station might have lost the revenues due to some other reasons loke untimely delivering of news or excessive forecasting of contents which are out of interest among pupils. If such cases is trues, than the assumptions considered by the manager is severely weakened.
In conclusion, the argument, as is stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to answer the three questions above and offer more tangible evidence (perhaps in the form of systematic research study), it will be fully possible to evaluate the viability of the manager's assumptions to expand their coverage of weather and local news on their program in order to attract more viewers to their programs and avoid losing any further advertising revenues.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 5 2
No. of Sentences: 21 15
No. of Words: 536 350
No. of Characters: 2710 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.812 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.59 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 153 80
No. of Words greater than 7 chars: 106 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.524 21.0
Sentence Length SD: 11.746 7.5
Use of Discourse Markers (%): 0.81 0.12
Sentence-Text Coherence: 0.381 0.35
Sentence-Para Coherence: 0.381 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 250, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'there are more complaints'?
Suggestion: there are more complaints
... this conclusion based on the fact that there is more complaints from the locals regarding less represen...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 2, column 371, Rule ID: BE_INTEREST_IN[1]
Message: Did you mean 'interested'?
Suggestion: interested
...time to time and do not assume they are interest in international weather conditions. Al...
^^^^^^^^
Line 3, column 343, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: For
... to know the main content of forecasts. for instance, people are only eager to know...
^^^
Line 3, column 502, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... the listener might irritate because of the advertise in the middle of weather and local news...
^^^^^^^^^^^^^
Line 4, column 155, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...ons coverage of weather and local news. but what if manages have vary poor knowledg...
^^^
Line 4, column 180, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'varied'.
Suggestion: varied
...nd local news. but what if manages have vary poor knowledge of people in the local? ...
^^^^
Line 4, column 576, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'reasons'' or 'reason's'?
Suggestion: reasons'; reason's
...ave lost the revenues due to some other reasons loke untimely delivering of news or exc...
^^^^^^^
Line 4, column 718, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...t among pupils. If such cases is trues, than the assumptions considered by the manag...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, regarding, second, secondly, so, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2755.0 2260.96107784 122% => OK
No of words: 536.0 441.139720559 122% => OK
Chars per words: 5.13992537313 5.12650576532 100% => OK
Fourth root words length: 4.81161862636 4.56307096286 105% => OK
Word Length SD: 2.63837832419 2.78398813304 95% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.414179104478 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 864.0 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 63.7110383554 57.8364921388 110% => OK
Chars per sentence: 119.782608696 119.503703932 100% => OK
Words per sentence: 23.3043478261 23.324526521 100% => OK
Discourse Markers: 4.69565217391 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.321615450969 0.218282227539 147% => OK
Sentence topic coherence: 0.114878299211 0.0743258471296 155% => OK
Sentence topic coherence SD: 0.0868267714424 0.0701772020484 124% => OK
Paragraph topic coherence: 0.200267512004 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0736401807203 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.