The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of television has mentioned their late-night news has been more allocated to national news, and this has caused their local audiences to complain and many local businesses to cancel their contract. He believes that in order to solve the problem, the station should restore the time devoted to weather and local news. There are some weaknesses and ambiguities in this conclusion which should be checked.
Firstly, the manager has failed to explain why the station tried to cover more information related to national news, and according to what conditions, they spent more time on such news. It is possible that more important events have happened in national countries that editors on television have decided to broadcast them more, for example, the news related to violence and killing of children which might not happen in their local areas. So, it is more rational, local people keep more informed about national news in order to support their national counterparts.
Secondly, the manager has not mentioned how he has reached such conclusion. How has he checked the feedback regarding to the type of news. Has he considered the performances of employees in both parts? It is possible that the low productivity of local part is related to the weak performance of employees who cannot cover the local news well. This condition can disillusion local companies to continue with this part. As, the national parts may have more efforts to spread news, companies may find it more interesting to have advertisement in national part. So, the manager cannot say exactly, the reason of cancelation is more allocation of station to national news. He has to consider other factors which can contribute to the less time spent on local news.
There is no evidence regarding to the type of news that viewer like. How does the manager know people are willing to the local news? Do not people like to know the national news? It is possible that some local people prefer to follow local news through the native newspapers and they may like to know the national news through the TV. There are no statistical figures related to the percent of people concerning with the coverage of local news. The figure presented may not be extremely significant and can be overlooked. How many people like to listen to the news related to weather? How important is for people to know about the weather? There is now figures about the number of people to have accurate decision.
In conclusion, in my view, the manager should not rush into making any decision to increase the time of weather or local news. He has to check different factors and try to resolve problems and then decide which type of new they should cover more. The amount of time spent must be according to the existing or current condition.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 26 15
No. of Words: 473 350
No. of Characters: 2268 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 4.795 4.6
Word Length SD: 2.512 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.192 21.0
Sentence Length SD: 8.038 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.182 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, firstly, if, look, may, regarding, second, secondly, so, then, well, as to, for example, in conclusion, in my view
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2330.0 2260.96107784 103% => OK
No of words: 473.0 441.139720559 107% => OK
Chars per words: 4.92600422833 5.12650576532 96% => OK
Fourth root words length: 4.66353547975 4.56307096286 102% => OK
Word Length SD: 2.55700532227 2.78398813304 92% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.412262156448 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 725.4 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.8771419584 57.8364921388 86% => OK
Chars per sentence: 89.6153846154 119.503703932 75% => OK
Words per sentence: 18.1923076923 23.324526521 78% => OK
Discourse Markers: 4.84615384615 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.367014486878 0.218282227539 168% => OK
Sentence topic coherence: 0.11433130211 0.0743258471296 154% => OK
Sentence topic coherence SD: 0.084863354618 0.0701772020484 121% => OK
Paragraph topic coherence: 0.231854201074 0.128457276422 180% => OK
Paragraph topic coherence SD: 0.0647217166489 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.