The following appeared as part of a promotional campaign to sell advertising on channels provided by the local cable television company.
“Advertising with Cable Communications Corp. is the most effective way to increase a company’s profits. Recently, Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership’s sales rose 15% over sales the previous month. In addition, the company’s customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.”
Cable Communcations asserted that its advertisement is the most effective method to increase a company’s revenue, and it cited the performance of its client, Adams Car Dealership, to argue that companies who use the services of Cable Communications would be more profitable. However, Cable Communications has assumed that the sales of the car dealership is directly correlated with the advertisements, but has not provided any concrete evidence to support this assumption.
First, Cable Communications mentioned that after Adams Car Dealership started advertising with Cable Communications, the dealership’s sales rose by 15% over a 30-day period. However, Cable Communications assumed that this higher profit was a direct result of the advertisement. In reality, Adams Car Dealership might have ran a promotion campaign, reduced the price of its products, or introduced an innovative new type of vehicle during the same period. Cable Commuications should provide data indicating that more customers purchased vehicles from Adams Car Dealership because they saw advertisements on Cable Communications to make its assertion more convincing.
Second, Cable Communications stated that customers of Adams Car Dealership are more satisfied with the quality and performance of the vehicles than custormers who purchase their vehicles elsewhere. Again, Cable Communications has not provided the correlation between the preference of customers and the advertisements of Cable Commuications. Customers might have opted to buy from Adams Car Dealership regardless of the content of the advertisements. Cable Communications would be able to support its claim that its advertisements could increase the profitability of companies if it could provide substantial evidence that demonstrates that a large number of customers saw its advertisements and understood the superior quality and performance of vehicles of Adams Car Dealership.
Third, Cable Commuications indicated that customer satisfaction is crucial for positive word-of-mouth publicity. However, Cable Commuications has failed to prove that cable television is the main method for spreading positive word-of-mouth publicity. In fact, nowadays most people use online forums or social media to discuss their preferences and choices, and cable television might not be the main source of information. Cable Commuications could support its arguments if it could reveal that a high proportion of viewers received positive word-of-mouth publicity from its advertisements and held favorable views for Adams Car Dealership as a result.
In conclusion, Cable Commuications believed that its advertisements could help companies generate higher profits, and it used the revenue of Adams Car Dealership as an example to illustrate its point. However, the arguements of Cable Commuications are not convincing because it has not provided evidence that demonstrates that people bought vehicles from Adams Car Dealership because they saw advertisements of Cable Commuications nor data that suggest that people had a higher customer satisfaction for Adams Car Dealership after they viewed the advertisements. The presence of these supporting evidence would make the claims of Cable Communications more convincing.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-05-31 | Mateo Chen | 78 | view |
| 2021-11-22 | Lavanyal | 75 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 470 350
No. of Characters: 2733 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.656 4.7
Average Word Length: 5.815 4.6
Word Length SD: 3.412 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 166 80
No. of Words greater than 7 chars: 135 40
No. of Words greater than 8 chars: 103 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.647 21.0
Sentence Length SD: 11.045 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.435 0.35
Sentence-Para Coherence: 0.435 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 324, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'run'.
Suggestion: run
...eality, Adams Car Dealership might have ran a promotion campaign, reduced the price...
^^^
Line 3, column 668, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to make its assertion more convincing. Second, Cable Communications stated that...
^^^^
Line 4, column 643, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...tantial evidence that demonstrates that a large number of customers saw its advertisements and un...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, second, so, third, in conclusion, in fact, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2795.0 2260.96107784 124% => OK
No of words: 470.0 441.139720559 107% => OK
Chars per words: 5.94680851064 5.12650576532 116% => OK
Fourth root words length: 4.65612321451 4.56307096286 102% => OK
Word Length SD: 3.49671319511 2.78398813304 126% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.423404255319 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 873.9 705.55239521 124% => OK
avg_syllables_per_word: 1.9 1.59920159681 119% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 73.4245369734 57.8364921388 127% => OK
Chars per sentence: 164.411764706 119.503703932 138% => OK
Words per sentence: 27.6470588235 23.324526521 119% => OK
Discourse Markers: 4.64705882353 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.355817495528 0.218282227539 163% => OK
Sentence topic coherence: 0.1476534056 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.0713003302308 0.0701772020484 102% => OK
Paragraph topic coherence: 0.25179829364 0.128457276422 196% => OK
Paragraph topic coherence SD: 0.0605597643645 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 20.4 14.3799401198 142% => OK
flesch_reading_ease: 18.69 48.3550499002 39% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 17.4 12.197005988 143% => OK
coleman_liau_index: 17.53 12.5979740519 139% => OK
dale_chall_readability_score: 9.01 8.32208582834 108% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.