The following appeared as part of a promotional campaign to sell advertising on channels provided by the local cable television company. “Advertising with Cable Communications Corp. is the most effective way to increase a company’s profits. Recently, Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership’s sales
rose 15% over sales the previous month. In addition, the company’s customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.”
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument states that Advertising with Cable Communications Corp. is the most effective way to increase a company’s profits. To support this claim the advertisement gives an example of Adams car dealership and how they got profits. Stated this way, it may seem tenable at the first glance, it is full of poor reasoning which renders the readers highly suspect. Scrutiny of the evidence reveals that there are many unstated assumptions. Thus, the argument is rife with holes and unsubstantiated.
Firstly, the cable company did not reveal the charges for its services. Failing to do so, we don't know if the charges are too pricy for medium to small-scale businesses to make use of it. It would be better to reveal the price so that the potential customers can have an idea whether it may be suitable for them or not. For instance, the service charges $500 per month, which wouldn'tbe much helpful for all the companies, especially for small businesses. It would be beneficial to clarify this issue in the advertisement.
Secondly, examining Adma's car dealership example no information about the sales is given. It just says that the sales have gone up by 15%.
In the absence of the number of sales in the previous month and in the present month, we do not know whether 15% means 1 car or 20 cars. And there may be other factors which might have contributed in increasing the sales: maybe the dealership has given extra discount than the previous month which resulted in customer buying more cars. It would be a lot convincing for the readers if information about the actual number of sales was given and provided that no other factors impacted the sales other than the advertisement alone.
Finally, the ad company claims that the most effective way to increase a company's profits is to use their services. This claim seems to be too extreme. No doubt that advertising on the local channel is one the best ways to promote a business. However, there are other ways such as offers, discount sales, sample distribution, pamphlets, social media...etc which are quite effective. To support that its the best way to help the business its better to provide, maybe a survey on how helpful the advertisement on local tv is compared to other ways.
In conclusion, the argument is unpersuasive as it stands. There are several unstated assumptions that raise questions. Without addressing these questions it readers will be skeptical of its claims. To bolster the argument it is better to provide more concrete examples and information about how the advertisement on local tv has improved the company's sales.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-05-31 | Mateo Chen | 78 | view |
| 2021-11-22 | Lavanyal | 75 | view |
- An international development organization in response to a vitamin A deficiency among people in the impoverished nation of Tagus has engineered a new breed of millet high in vitamin A While seeds for this new type of millet cost more farmers will be paid 52
- The following appeared in the City Council Proceedings section of the local newspaper in Smithville The city council of Smithville has recommended making changes to police procedures to improve the visibility of the police force These changes include hiri 67
- The following appeared as part of a promotional campaign to sell advertising on channels provided by the local cable television company Advertising with Cable Communications Corp is the most effective way to increase a company s profits Recently Adams Car 75
- Progress should be the aim of any great society People too often cling unnecessarily to obsolete ways of thinking and acting because they enjoy feeling comfortable and fear the unknown Write a response in which you discuss the extent to which you either a 16
- People who make decisions based on emotion and justify those decisions with logic afterwards are poor decision makers Write a response in which you discuss what questions would need to be answered to decide whether the recommendation is likely to have the 50
Grammar and spelling errors:
Line 3, column 93, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... for its services. Failing to do so, we dont know if the charges are too pricy for m...
^^^^
Line 6, column 399, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...ch are quite effective. To support that its the best way to help the business its b...
^^^
Transition Words or Phrases used:
but, finally, first, firstly, however, if, may, second, secondly, so, thus, for instance, in conclusion, no doubt, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2167.0 2260.96107784 96% => OK
No of words: 439.0 441.139720559 100% => OK
Chars per words: 4.93621867882 5.12650576532 96% => OK
Fourth root words length: 4.57737117129 4.56307096286 100% => OK
Word Length SD: 2.80105550927 2.78398813304 101% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.50569476082 0.468620217663 108% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.6051835553 57.8364921388 77% => OK
Chars per sentence: 86.68 119.503703932 73% => OK
Words per sentence: 17.56 23.324526521 75% => OK
Discourse Markers: 4.88 5.70786347227 85% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.234716740639 0.218282227539 108% => OK
Sentence topic coherence: 0.0702791655715 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0986231937724 0.0701772020484 141% => OK
Paragraph topic coherence: 0.115629535277 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0965032696324 0.0628817314937 153% => OK
Essay readability:
automated_readability_index: 10.6 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 5.5 12.3882235529 44% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.