The memorandum from Bagel Mania Bakery suggests that since only 10% of their customers complain about their recent replacement of sugar by saccharin in its bakeries in Northeastern USA, indicating that 90 out of 100 of their customers feel satisfied with the change, the manager of Bagel Mania Bakery decides to expand the sugar substitute to all of its bakeries in the entire country. Although the suggestion seems plausible, there are various issues with it because the bakery bases its decisions entirely on the majority of their customers while totally ignoring the 10% of people who are also valuable, individual customers. Moreover, there are also issues with their collection of data.
The bakery's collection of data suggests that as long as their customers do not "grumble about this change", then there is nothing wrong with substituting sugar with saccharine. Such an assumption is peremptory, as it avoids important questions in the customer survey and ignores potential customer psychology to shun from expressing their odium. The collection of data is biased since it only asks the customers whether they want to complain about the change, but fails to collect customers' opinions about whether they truly enjoy the sugar substitute and whether they have better suggestions for the change. Some customers may have better alternatives of sugar that they prefer, and some may not hate the sugar substitute so much as to hate it, but are also dissatisfied with it. What's more, many customers may not grumble about the change due to a psychological phenomenon called pluralistic ignorance. Customers do not know what other customers may respond when they are filling out the customer survey, and they fear that they opposing opinion may be put on the spot. Therefore, most customers would avoid standing out and voicing out their objection toward the decision. That's why the data from the bakery's customer service may underestimate the number of customers who don't feel completely comfortable with the change of sugar.
Moreover, the bakery claims that with a data of only 10% customers grumbling about the change, 90 out of 100 of their customers have no issues with the sugar substitute. However, such a conclusion is erroneous, since the statistics cannot applied to scale in the reality. If there are 10% of the customers who express their disagreement with the change, it only indicates that nine-tenths of the total customers the bakery was able to investigate felt no issues with the change. The same cannot be applied to any random selection of 100 customers of the bakery, especially to those who haven't been investigated at all. Therefore, apart from the potential errors already underlying the question design of the customer survey mentioned in the last paragraph, the manager of the bakery also needs to be more cautious when they make the conclusion that any 90 out of their 100 customers will have no issues with the change of sugar.
Finally, the manager suggests that with only a small number of people opposing the change, the bakery can successfully spread the change to other of its stores in the country. However, such a conclusion completely ignores some of the customers' benefits, despite the number being relatively smaller than that of those who don't object the change. Although customers who grumble about the change may seem few according to the statistics, in reality, each of them is a valuable customer to the bakery. Ignoring their individual needs may cause them to feel betrayed to the least, let alone complaining about the bakery online and harming its reputation in the country. Also, according to the previous two points that I have substantiated, it is likely that the number of customers who feel dissatisfied about the change may be bigger than what the survey turns out. Therefore, without considering the individual customers' needs, the bakery will hardly succeed in spreading its change to all of its stores in the country.
As a company that offers service as its goods, the bakery should consider thoughtfully about every one of its customers. Despite its customer survey suggesting that only 10% of its customers complain about the sugar change, the data may be erroneously low, and its decision to spread this change even to more of its stories is highly risky. Therefore, the bakery needs to revise its customer survey and reconsiders its decision to expand the change.
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Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 791, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
... it, but are also dissatisfied with it. Whats more, many customers may not grumble ab...
^^^^^
Line 2, column 1186, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...ut their objection toward the decision. Thats why the data from the bakerys customer ...
^^^^^
Line 2, column 1285, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...derestimate the number of customers who dont feel completely comfortable with the ch...
^^^^
Line 3, column 586, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
... of the bakery, especially to those who havent been investigated at all. Therefore, ap...
^^^^^^
Line 4, column 46, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...ly, the manager suggests that with only a small number of people opposing the change, the bakery ...
^^^^^^^^^^^^^^^^^
Line 4, column 222, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...r, such a conclusion completely ignores some of the customers benefits, despite the number ...
^^^^^^^^^^^
Line 4, column 321, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...latively smaller than that of those who dont object the change. Although customers w...
^^^^
Transition Words or Phrases used:
also, but, finally, however, if, may, moreover, so, then, therefore, while, apart from, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 63.0 28.8173652695 219% => Less pronouns wanted
Preposition: 113.0 55.5748502994 203% => Less preposition wanted.
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 3714.0 2260.96107784 164% => OK
No of words: 726.0 441.139720559 165% => Less content wanted.
Chars per words: 5.11570247934 5.12650576532 100% => OK
Fourth root words length: 5.19079831727 4.56307096286 114% => OK
Word Length SD: 2.71817778381 2.78398813304 98% => OK
Unique words: 282.0 204.123752495 138% => OK
Unique words percentage: 0.388429752066 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 1158.3 705.55239521 164% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.551769777 57.8364921388 117% => OK
Chars per sentence: 148.56 119.503703932 124% => OK
Words per sentence: 29.04 23.324526521 125% => OK
Discourse Markers: 3.72 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236756899267 0.218282227539 108% => OK
Sentence topic coherence: 0.0839816998671 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0889533875837 0.0701772020484 127% => OK
Paragraph topic coherence: 0.168949117774 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0818851614596 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.01 12.5979740519 103% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 145.0 98.500998004 147% => OK
linsear_write_formula: 28.5 12.3882235529 230% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 791, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
... it, but are also dissatisfied with it. Whats more, many customers may not grumble ab...
^^^^^
Line 2, column 1186, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...ut their objection toward the decision. Thats why the data from the bakerys customer ...
^^^^^
Line 2, column 1285, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...derestimate the number of customers who dont feel completely comfortable with the ch...
^^^^
Line 3, column 586, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
... of the bakery, especially to those who havent been investigated at all. Therefore, ap...
^^^^^^
Line 4, column 46, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...ly, the manager suggests that with only a small number of people opposing the change, the bakery ...
^^^^^^^^^^^^^^^^^
Line 4, column 222, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...r, such a conclusion completely ignores some of the customers benefits, despite the number ...
^^^^^^^^^^^
Line 4, column 321, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...latively smaller than that of those who dont object the change. Although customers w...
^^^^
Transition Words or Phrases used:
also, but, finally, however, if, may, moreover, so, then, therefore, while, apart from, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 63.0 28.8173652695 219% => Less pronouns wanted
Preposition: 113.0 55.5748502994 203% => Less preposition wanted.
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 3714.0 2260.96107784 164% => OK
No of words: 726.0 441.139720559 165% => Less content wanted.
Chars per words: 5.11570247934 5.12650576532 100% => OK
Fourth root words length: 5.19079831727 4.56307096286 114% => OK
Word Length SD: 2.71817778381 2.78398813304 98% => OK
Unique words: 282.0 204.123752495 138% => OK
Unique words percentage: 0.388429752066 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 1158.3 705.55239521 164% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.551769777 57.8364921388 117% => OK
Chars per sentence: 148.56 119.503703932 124% => OK
Words per sentence: 29.04 23.324526521 125% => OK
Discourse Markers: 3.72 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236756899267 0.218282227539 108% => OK
Sentence topic coherence: 0.0839816998671 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0889533875837 0.0701772020484 127% => OK
Paragraph topic coherence: 0.168949117774 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0818851614596 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.01 12.5979740519 103% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 145.0 98.500998004 147% => OK
linsear_write_formula: 28.5 12.3882235529 230% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.