Decline in sales
The marketing director of Lamfonz Pet Stores suggests that the company employs marketing techniques used by a rival to arrest the decline in sales. A decrease in sales by a company can be caused by several factors. while taking a leaf from a rival company experiencing an increase may be beneficial in reversing the downward trend in sales, the director’s opinion depends on assumptions that lack basis, sound illogical and need concrete evidence to be convincing.
Firstly, the marketing director suggest that the company places its on ads in the pet magazine. to stop the decline Advertisements generally work best when a company or the product being advertised are relatively unknown. There is no indication whether the company or the people are familiar with the products already. In suggesting that the company uses the pet magazine because the rival company which is successful, will help alleviate the decline, the director is assuming that lack of ads is the reason for the company's decline. this too isn't proved . Companies generally lose customers due to many reasons. Could be that the companies goods are expensive compared to their rival. Customers may also lose trust to poor customer service by the company. The rival company could be selling the same products at a much cheaper price, hence attracting more buyers. To set the argument on a more sound footing, the director needs to prove that the decline is solely sue to lack of advertisement ,their pricing is the same as the other company, and that the decline in sales isn't due to bad reviews.
Secondly, the author’s opinion is based on the assumption that placing ads in magazines will automatically reverse the decline. When a company’s declines, it is very difficult to resurrect. Customers will have alternative places to buy the same products being sold. Even if an ad is placed in magazines, there is no indication that people will abandon their preferred stores for the newly advertised one. In order to validate the claim, the director needs to prove that people do not know about the product hence the need to start advertising in magazines.
Thirdly, the Director suggests that the company places its advertisements in other magazines apart from the one used by the successful competitor. Magazines vary in popularity. Certain magazines have an outreach far greater than others. Placing an ad in popular magazines will be more beneficial to the company. however , the director is assuming that all other magazines will have the same impact as the the one used by its main rival. to validate the claims the director needs to prove by showing that all the magazines have the same outreach and same impact.
in conclusion , the directors claim are based on unsupported assumptions that using magazine ads like its rivals will reverse the decline in sale and that there is no other reason causing the reduction in sales. In order to validate the claims the director has to prove that indeed the advertising in the magazine will have a similar impact as their competition.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | tomlee0205 | 67 | view |
| 2023-08-26 | Gnyana | 68 | view |
| 2023-08-19 | Dinesh4518 | 60 | view |
| 2023-07-20 | shubham1102 | 66 | view |
| 2023-07-20 | Technoblade | 80 | view |
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Grammar and spelling errors:
Line 1, column 217, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
...mpany can be caused by several factors. while taking a leaf from a rival company expe...
^^^^^
Line 3, column 97, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: To
... places its on ads in the pet magazine. to stop the decline Advertisements general...
^^
Line 3, column 272, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...no indication whether the company or the people are familiar with the products al...
^^
Line 3, column 483, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e decline, the director is assuming that lack of ads is the reason for the compan...
^^
Line 3, column 537, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...is the reason for the companys decline. this too isnt proved . Companies generally l...
^^^^
Line 3, column 546, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...ason for the companys decline. this too isnt proved . Companies generally lose custo...
^^^^
Line 3, column 557, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e companys decline. this too isnt proved . Companies generally lose customers due ...
^^
Line 3, column 945, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ooting, the director needs to prove that the decline is solely sue to lack of adv...
^^
Line 3, column 969, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'sued'.
Suggestion: sued
...ds to prove that the decline is solely sue to lack of advertisement ,their pricing...
^^^
Line 3, column 997, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...e is solely sue to lack of advertisement ,their pricing is the same as the other c...
^^
Line 3, column 1077, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... company, and that the decline in sales isnt due to bad reviews. Secondly, the au...
^^^^
Line 5, column 222, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...surrect. Customers will have alternative places to buy the same products being so...
^^
Line 7, column 313, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...will be more beneficial to the company. however , the director is assuming that all oth...
^^^^^^^
Line 7, column 320, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... more beneficial to the company. however , the director is assuming that all other...
^^
Line 7, column 402, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... magazines will have the same impact as the the one used by its main rival. to validate...
^^^^^^^
Line 7, column 402, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... magazines will have the same impact as the the one used by its main rival. to validate...
^^^^^^^
Line 7, column 438, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: To
... as the the one used by its main rival. to validate the claims the director needs ...
^^
Line 8, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...ave the same outreach and same impact. in conclusion , the directors claim are ba...
^^
Line 8, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...outreach and same impact. in conclusion , the directors claim are based on unsupp...
^^
Transition Words or Phrases used:
also, first, firstly, hence, however, if, may, second, secondly, so, third, thirdly, while, apart from, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2555.0 2260.96107784 113% => OK
No of words: 507.0 441.139720559 115% => OK
Chars per words: 5.03944773176 5.12650576532 98% => OK
Fourth root words length: 4.74517233601 4.56307096286 104% => OK
Word Length SD: 2.7407030644 2.78398813304 98% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.43392504931 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 829.8 705.55239521 118% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 59.7496379133 57.8364921388 103% => OK
Chars per sentence: 98.2692307692 119.503703932 82% => OK
Words per sentence: 19.5 23.324526521 84% => OK
Discourse Markers: 4.76923076923 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 19.0 5.25449101796 362% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110438671254 0.218282227539 51% => OK
Sentence topic coherence: 0.034270916255 0.0743258471296 46% => OK
Sentence topic coherence SD: 0.0782413818034 0.0701772020484 111% => OK
Paragraph topic coherence: 0.0794293277062 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.0658882968328 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.38 8.32208582834 101% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.