The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In order to evaluate whether the author’s claim regarding increasing the profit by implementing similar changes to other nine stores which has been applied to store in downtown Marston, there are some questions that needs to be answered.
So first of all, in the very first sentence “In order to reverse …”, the author has stated that to increase their profit the only way to do it is by reducing the operating costs. The author did not think of other options like reducing the salaries of some less productive employees or advertising their product in billboards or newspapers, etc. So to be sure that by reducing the operating expenses and that will increase the profit, there must be a detailed account of each operating expense of last 12 months and then evaluate accordingly.
In the second sentence, the author mentioned that raising rental prices is not a viable option as they are lionised for their special bargains. Well the owner of the Movies Galore should have a list of genres of which their customers prefer to rent. The rental price for those genres should not be increased while for the genres that are less popular or rented, there prices may be increased. So the statement in second sentence is partially correct and thus owner should have the knowledge of which movie genres are popular amongst their clientele.
The other question that needs to be answered is what is frequency of customers in each store between 6:00 PM to 9:00 PM. Because it may be possible that the frequency of customers in store in downtown Marston is low and thus closing the store at 6:00 PM is a viable choice. But what about the other stores? There are possibilities that the other 9 stores are located in different areas and the visiting of customers in some areas may be more. So there should be a detailed information regarding the number of people visiting all the 10 stores individually between 6:00 PM to 9:00 PM. And then make the suitable changes accordingly.
The last question that needs to be answered is how many people rented the movies of each year? There should be a detailed record of how many people rented movies for each years at least for the past 7-10 years. Because there is a possibility that by removing the stock of last 5 years in store of downtown Marston, they have gained a profit as the people of that area did not preferred to watch those movies. But for other 9 stores that are located in different areas, they may prefer to rent movies that are released past 5 or more years. And thus implementing the same in other 9 stores may results in the declivity of the profit.
To summarise, there are certain questions that needs to be answered before making implementations to the other 9 stores of Movies Galore. Is the reduction of operating expenses the only viable option to increase the profit?, What are the preferred movie genres amongst their clients and accordingly, on what movies they can increase their rental prices?, What is the frequency of customers that visit each store between 6:00 PM to 9:00 PM?, and lastly, Do the people in the other stores prefer to rent movies that are older than 5 or more years? So before making the changes, the owner should have the knowledge of these questions and then make a decision accordingly.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 578 350
No. of Characters: 2642 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.903 4.7
Average Word Length: 4.571 4.6
Word Length SD: 2.479 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.524 21.0
Sentence Length SD: 14.934 7.5
Use of Discourse Markers (%): 0.81 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.573 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 377, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'prefer'
Suggestion: prefer
...ofit as the people of that area did not preferred to watch those movies. But for other 9 ...
^^^^^^^^^
Transition Words or Phrases used:
accordingly, but, first, if, lastly, may, regarding, second, so, then, thus, well, while, at least, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2722.0 2260.96107784 120% => OK
No of words: 572.0 441.139720559 130% => OK
Chars per words: 4.75874125874 5.12650576532 93% => OK
Fourth root words length: 4.89045207381 4.56307096286 107% => OK
Word Length SD: 2.50985635898 2.78398813304 90% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.365384615385 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 824.4 705.55239521 117% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 72.7937196455 57.8364921388 126% => OK
Chars per sentence: 123.727272727 119.503703932 104% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 5.09090909091 5.70786347227 89% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188301288304 0.218282227539 86% => OK
Sentence topic coherence: 0.0651262413068 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.0375935318489 0.0701772020484 54% => OK
Paragraph topic coherence: 0.109189077383 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0260098033541 0.0628817314937 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 62.01 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.47 8.32208582834 90% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.