The following memorandum is from the business manager of Happy Pancake House restaurants.
"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the above memorandum, the business manager has claimed that one should increase the use of margarine to its restaurant in the southeast and northeast as well in order to increase the profit. To support the argument, he provided evidence of a statical data that 98% people are happy with the change. Also he claimed that people in southwest are not able to identify difference in butter and margarine. But in order to consider the argument reasonable, there are many questions that needs to be answered.
To the first piece of evidence that 98% people are happy with the change, does this survey has the same reviews on southeast and northeast people as well? Because if the survey says that southwestern people are happy with the change that doesn't mean that northeast people will also be happy with the change. The above survey requires more adequate explanation and more piece of evidence to support the argument. What if people in other part of United states did not like the change? There can a possibility that southeast and northeast people are connioseur of taste and a slight difference in taste can make them unhappy about the change and can in turn cause a decrease in the profit for the restaurant owners. If the data is unable to answer the above questions then the memorandum lacks it's significance.
To the second piece of evidence supporting the claim that southwestern people are clearly not able make difference between butter and margarine. Is it necessary that people from southeast and northeast people also cannot determine the difference? What if people made the difference? Will the profit margin still remain the same or wont decrease? The manager assumes that people from northeast and southeast as well will not be able to make the difference. This assumption undermines the manager's conclusion. If people are able to make differences then there can possibility that people may not be happy with the change and can cause a loss to the manager. There's needs to be more evidence to answer the above question.
In conclusion, the memorandum where it stands right now, it is not considerable to support the recommendation, since it lacks proper evidence and there are many unanswered questions. The survey also requires further evaluation in order to support the argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 385 350
No. of Characters: 1885 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.896 4.6
Word Length SD: 2.611 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.25 21.0
Sentence Length SD: 8.757 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 303, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...t 98% people are happy with the change. Also he claimed that people in southwest are...
^^^^
Line 3, column 92, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'have'?
Suggestion: have
...happy with the change, does this survey has the same reviews on southeast and north...
^^^
Line 3, column 156, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...southeast and northeast people as well? Because if the survey says that southwestern pe...
^^^^^^^
Line 3, column 239, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...n people are happy with the change that doesnt mean that northeast people will also be...
^^^^^^
Line 3, column 714, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...n the profit for the restaurant owners. If the data is unable to answer the above ...
^^
Line 5, column 488, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ference. This assumption undermines the managers conclusion. If people are able to make ...
^^^^^^^^
Line 5, column 657, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: There's
...ge and can cause a loss to the manager. Theres needs to be more evidence to answer the...
^^^^^^
Transition Words or Phrases used:
also, but, first, if, may, second, so, still, then, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 1923.0 2260.96107784 85% => OK
No of words: 384.0 441.139720559 87% => More content wanted.
Chars per words: 5.0078125 5.12650576532 98% => OK
Fourth root words length: 4.4267276788 4.56307096286 97% => OK
Word Length SD: 2.6977947507 2.78398813304 97% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.3984375 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 615.6 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.551866766 57.8364921388 86% => OK
Chars per sentence: 96.15 119.503703932 80% => OK
Words per sentence: 19.2 23.324526521 82% => OK
Discourse Markers: 3.55 5.70786347227 62% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.109257604504 0.218282227539 50% => OK
Sentence topic coherence: 0.0361540899258 0.0743258471296 49% => OK
Sentence topic coherence SD: 0.032670485211 0.0701772020484 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0741611265069 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0302265565121 0.0628817314937 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.17 8.32208582834 86% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.