The following memorandum is from the business manager of Happy Pancake House restaurants.
"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memorandum of Happy Pancake House restaurants the manager avers that, butter and margarine are interchangable and as margarine is cheaper it should be used in all of the different chains of the restaurants for highier profit. The manager in his argument assumes several unwarranted assumptions and to evaluate it further he would have to answer following four questions.
First of all, the manager does not provide us with any information of how many were surveyed for the study. It is possible that the 2% were are concernded with were surveyed with a sample size of mare 50 people, where only one person complained about getting margarine not butter. The survey could also have the questions skewed like, "Do you mind if you get margarine?". If this is the case, then most of the customers will say they dont if they dont know the alternative is butter. But in actuality if customers ordered butter and got margarine it is possible that most will complain. We just do not know. To gain a clear picture of the situation in 'Happy Pancake House' restaurants the author needs to provide the basis of the survey as well as the context which the questions were asked. If margarine was actually indistinguishable from butter then the whole world would be using it in their home nad restaurents.
Secondly, how much cheaper margarine is compared to butter? We know that butter is a healthy food and can be used as oil as well as servings. But, what are the various uses of margarine in the restaurant space? It is possible that the restaurants use butter as their healthy oil and can not switch to margarine in this aspect. Also, if we look from the health perspective margarine may not be as healthy as butter. Then just for more profit should the restaurants change their meals. It may be deleterious for the customer's health an thus can lead to the restaurant get a bad reputation.
Thridly, does the butter the restaurant provide come in the original whole cut up shape, which a layperson can recognize? It is absolutly possible that when the customers want butter they are just cooking with margarine. The test of the two may be similar in nature but that does not change the fact that they are deciving the customers by providing the worng product. Also, the customers may not know what a margarine is. In this situation the customer may get the margarine and think it is butter as they have the same flavor and texture. The restaurant is responsible for their actions of giving cheaper food to the customers. And holds all the legal responsibilities if anything goes wrong.
Finally, is "Happy Pancake House" demography same as its southeast and northeast restaurants? If not then the authors claim does not hold water. The restaurents could be completely different in nature, from demography to food menu. It is also possible that margarine is more popular in the area because it is supplied locally and many of the customers are the producers. If this is the case the only reason the customers even eating margarine over butter is becasue of their own personal gain. Maybe the happy pancake house is the only restaurant in the area still using margarine over butter due to its declining sales. If they dont attract local businesses then the restaurant wont make any profit. If this is the case then the authors arguments fall apart.
So, as it stands now the authors arguments are rife with holes and full of unwarranted assumptions.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 12 2
No. of Spelling Errors: 15 2
No. of Sentences: 33 15
No. of Words: 595 350
No. of Characters: 2791 1500
No. of Different Words: 247 200
Fourth Root of Number of Words: 4.939 4.7
Average Word Length: 4.691 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 78 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.03 21.0
Sentence Length SD: 7.179 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.27 0.35
Sentence-Para Coherence: 0.45 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 167, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...rgarine is cheaper it should be used in all of the different chains of the restaurants for...
^^^^^^^^^^
Line 3, column 136, Rule ID: WERE_VBB[1]
Message: Did you mean 'where' or 'we'?
Suggestion: where; we
...r the study. It is possible that the 2% were are concernded with were surveyed with ...
^^^^
Line 3, column 445, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...hen most of the customers will say they dont if they dont know the alternative is bu...
^^^^
Line 3, column 458, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...he customers will say they dont if they dont know the alternative is butter. But in ...
^^^^
Line 3, column 802, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...context which the questions were asked. If margarine was actually indistinguishabl...
^^
Line 5, column 515, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...ir meals. It may be deleterious for the customers health an thus can lead to the restaura...
^^^^^^^^^
Line 5, column 532, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...be deleterious for the customers health an thus can lead to the restaurant get a b...
^^
Line 9, column 105, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ts southeast and northeast restaurants? If not then the authors claim does not hol...
^^
Line 9, column 382, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...any of the customers are the producers. If this is the case the only reason the cu...
^^
Line 9, column 632, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...over butter due to its declining sales. If they dont attract local businesses then...
^^
Line 9, column 640, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ter due to its declining sales. If they dont attract local businesses then the resta...
^^^^
Line 9, column 712, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...en the restaurant wont make any profit. If this is the case then the authors argum...
^^
Transition Words or Phrases used:
actually, also, but, finally, first, if, look, may, second, secondly, so, still, then, thus, well, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2883.0 2260.96107784 128% => OK
No of words: 595.0 441.139720559 135% => OK
Chars per words: 4.84537815126 5.12650576532 95% => OK
Fourth root words length: 4.93888872473 4.56307096286 108% => OK
Word Length SD: 2.74548296621 2.78398813304 99% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.426890756303 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 901.8 705.55239521 128% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 33.0 19.7664670659 167% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.4120152201 57.8364921388 72% => OK
Chars per sentence: 87.3636363636 119.503703932 73% => OK
Words per sentence: 18.0303030303 23.324526521 77% => OK
Discourse Markers: 3.72727272727 5.70786347227 65% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33515915795 0.218282227539 154% => OK
Sentence topic coherence: 0.0831827023367 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0764431214649 0.0701772020484 109% => OK
Paragraph topic coherence: 0.181297543548 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0959532724766 0.0628817314937 153% => OK
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.55 12.5979740519 84% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.