The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The manager has sent a memorandum to his employees regarding the loss of revenue and nature of complaints received. Their conclusion and subsequent actions raise a few questions as to whether the station will be restored to its former glory.
The first being the complaints regarding the coverage of national news as opposed to local news and weather coverage. There is only so much national news to cover on a given day. Once these are reported, there's only so much critiquing and analysis that one can conduct on them and keep the viewers engaged. This can lead to a loss of viewership. Thus we need to know how many national stories are being covered and how many times are they repeated on a given day in the television station . The number of repeats can answer a lot of question regarding retaining viewership.
Another question arises from this, which is that how many other television stations are reporting national news. If there are many channels ,then the station in question is only a drop in the ocean of choices that the viewer has to get their national news from. They may not necessarily enjoy the style of reporting of this news channel or the underlying agenda. The coverage of local news and weather would put them at a niche compared to the other channels. The lack of it is what is causing viewers to write the complaints. This shows us that the consumers care about the news channel and they are willing to watch the news channel if it shows them the content they like. The channel should welcome feedback and create a sort of loyalty with the viewer.
The major purpose of advertisements is to attract attention towards it. The more eyeballs a platform provides, the more the advertiser is willing to pay for it. The station is losing viewers due to lack of local news coverage and thus reducing the number of "eyeballs" on the advertisements that they sell. Another important piece of information needed to solve this problem is the rates charged by the station as compared to other similar channels. If they are charging higher rates compared to their competitors while providing a lower reach, it will definitely drive advertisers away. By reporting national news, the channel is reaching a national audience. The local business however, needs their advertisements to reach people who can actually visit their stores. Thus, we need to know from where are most viewers to the news channels tuning in, are they from the same area as these local businesses or distant places.
All in all, the TV channel needs to reevaluate its programming schedule and give the people what they want. This can cause more people to watch their channels which will make a conducive environment for advertisers to return
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 468 350
No. of Characters: 2218 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.739 4.6
Word Length SD: 2.545 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.72 21.0
Sentence Length SD: 5.731 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.265 0.35
Sentence-Para Coherence: 0.46 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 179, Rule ID: WHETHER[6]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "as to"?
Suggestion: whether
...ubsequent actions raise a few questions as to whether the station will be restored to its for...
^^^^^^^^^^^^^
Line 3, column 205, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...n a given day. Once these are reported, theres only so much critiquing and analysis th...
^^^^^^
Line 3, column 347, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... This can lead to a loss of viewership. Thus we need to know how many national stori...
^^^^
Line 3, column 489, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...on a given day in the television station . The number of repeats can answer a lot...
^^
Line 5, column 140, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ational news. If there are many channels ,then the station in question is only a d...
^^
Line 5, column 669, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hannel if it shows them the content they like. The channel should welcome feedbac...
^^
Line 7, column 73, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nts is to attract attention towards it. The more eyeballs a platform provides, the ...
^^^
Line 7, column 162, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...he advertiser is willing to pay for it. The station is losing viewers due to lack o...
^^^
Transition Words or Phrases used:
actually, first, however, if, may, regarding, so, then, thus, while, as to, sort of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2279.0 2260.96107784 101% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 4.86965811966 5.12650576532 95% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.67327574822 2.78398813304 96% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.472222222222 0.468620217663 101% => OK
syllable_count: 702.0 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.8266806312 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 91.16 119.503703932 76% => OK
Words per sentence: 18.72 23.324526521 80% => OK
Discourse Markers: 3.32 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261200681876 0.218282227539 120% => OK
Sentence topic coherence: 0.0775601463044 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0764929529455 0.0701772020484 109% => OK
Paragraph topic coherence: 0.132889263951 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.0748090266525 0.0628817314937 119% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.