The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and
less time to weather and local news. During this period, most of the complaints received from
viewers were concerned with our station's coverage of weather and local news. In addition, local businesses
that used to advertise during our late-night news program have cancelled their advertising contracts with us.
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues,
we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain
how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove
unwarranted.
Business manager of a television station writes a momarandun that they should expand their coverage of weather and local news on all their programs ,which comes from their thought that their viewers are not happy with more expand to national news .Also, they believe that local busunessed cut off their advertising to their channel which make them to take expand to more weather and local news.
First of all , the above notice is passed by over a year.So , how can they beleive that the locak businesses cut off the advertisment to only their channel.May be it can happen , theri regular customers don't need any more advertisment in the market and they are doing fine. Their whole assumption of viewers count and loosing of local advertisment didn't have any report or survey in which they are registered how much complaints they got over the year, how many are based on need of locak channes , and how many on weather channels.They should collect all the data based on how many new customers came up and how many of them they loose over a year in which they have increased time to national news.
If we talk about the loose of local businesses that used to advertise.There less number in the program can be many reasons like,they found better station in less price.It can easily happen in today's era .Competitor lessen their price to have more customers.Another factor can be possible is advertisers have decided that they will cast theri Ads in day-time for more viewers to catch their Ads.
At the end on the momarandun issues television station rely on the raw data and facts .If they want to expand more time to local and weather time ,they should do by choice and also if they want to do it by viewer's point of view .They should go by survey and must get back to complaints ,so that they can enquire the root cause for it.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 10 2
No. of Sentences: 5 15
No. of Words: 333 350
No. of Characters: 1475 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.272 4.7
Average Word Length: 4.429 4.6
Word Length SD: 2.231 2.4
No. of Words greater than 5 chars: 81 100
No. of Words greater than 6 chars: 57 80
No. of Words greater than 7 chars: 31 40
No. of Words greater than 8 chars: 22 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 66.6 21.0
Sentence Length SD: 9.047 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.533 0.35
Sentence-Para Coherence: 0.901 0.50
Sentence-Sentence Coherence: 0.208 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 148, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...her and local news on all their programs ,which comes from their thought that thei...
^^
Line 1, column 247, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... happy with more expand to national news .Also, they believe that local busunessed...
^^
Line 1, column 249, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...appy with more expand to national news .Also, they believe that local busunessed cut...
^^^^
Line 3, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... weather and local news. First of all , the above notice is passed by over a ye...
^^
Line 3, column 58, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...e above notice is passed by over a year.So , how can they beleive that the locak b...
^^
Line 3, column 60, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...above notice is passed by over a year.So , how can they beleive that the locak bus...
^^
Line 3, column 157, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: May
... the advertisment to only their channel.May be it can happen , theri regular custom...
^^^
Line 3, column 157, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
... the advertisment to only their channel.May be it can happen , theri regular customers...
^^^^^^
Line 3, column 177, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... only their channel.May be it can happen , theri regular customers dont need any m...
^^
Line 3, column 204, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...it can happen , theri regular customers dont need any more advertisment in the marke...
^^^^
Line 3, column 349, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...count and loosing of local advertisment didnt have any report or survey in which they...
^^^^^
Line 3, column 414, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...survey in which they are registered how much complaints they got over the year, how ...
^^^^
Line 3, column 497, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... many are based on need of locak channes , and how many on weather channels.They s...
^^
Line 3, column 533, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...nnes , and how many on weather channels.They should collect all the data based on ho...
^^^^
Line 5, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ave increased time to national news. If we talk about the loose of local busine...
^^
Line 5, column 71, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...local businesses that used to advertise.There less number in the program can be many ...
^^^^^
Line 5, column 128, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , they
... in the program can be many reasons like,they found better station in less price.It c...
^^^^^
Line 5, column 169, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...they found better station in less price.It can easily happen in todays era .Compet...
^^
Line 5, column 203, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...price.It can easily happen in todays era .Competitor lessen their price to have mo...
^^
Line 5, column 205, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Competitor
...ice.It can easily happen in todays era .Competitor lessen their price to have more custome...
^^^^^^^^^^
Line 5, column 258, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Another
...ssen their price to have more customers.Another factor can be possible is advertisers ...
^^^^^^^
Line 5, column 291, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tomers.Another factor can be possible is advertisers have decided that they will ...
^^
Line 7, column 86, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...n station rely on the raw data and facts .If they want to expand more time to loca...
^^
Line 7, column 88, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: If
...station rely on the raw data and facts .If they want to expand more time to local ...
^^
Line 7, column 146, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...pand more time to local and weather time ,they should do by choice and also if the...
^^
Line 7, column 228, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...y want to do it by viewers point of view .They should go by survey and must get ba...
^^
Line 7, column 230, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...want to do it by viewers point of view .They should go by survey and must get back t...
^^^^
Line 7, column 286, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...y survey and must get back to complaints ,so that they can enquire the root cause ...
^^
Transition Words or Phrases used:
also, first, if, may, so, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1510.0 2260.96107784 67% => OK
No of words: 324.0 441.139720559 73% => More content wanted.
Chars per words: 4.66049382716 5.12650576532 91% => OK
Fourth root words length: 4.24264068712 4.56307096286 93% => OK
Word Length SD: 2.47581249921 2.78398813304 89% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.490740740741 0.468620217663 105% => OK
syllable_count: 468.9 705.55239521 66% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 5.0 19.7664670659 25% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 64.0 22.8473053892 280% => The Avg. Sentence Length is relatively long.
Sentence length SD: 54.5622580178 57.8364921388 94% => OK
Chars per sentence: 302.0 119.503703932 253% => Less chars_per_sentence wanted.
Words per sentence: 64.8 23.324526521 278% => Less words per sentence wanted.
Discourse Markers: 7.6 5.70786347227 133% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 28.0 5.25449101796 533% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187249613183 0.218282227539 86% => OK
Sentence topic coherence: 0.107449706173 0.0743258471296 145% => OK
Sentence topic coherence SD: 0.0544562770977 0.0701772020484 78% => OK
Paragraph topic coherence: 0.122041287181 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0476671592086 0.0628817314937 76% => OK
Essay readability:
automated_readability_index: 32.9 14.3799401198 229% => Automated_readability_index is high.
flesch_reading_ease: 23.44 48.3550499002 48% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 25.9 12.197005988 212% => Flesch kincaid grade is high.
coleman_liau_index: 10.64 12.5979740519 84% => OK
dale_chall_readability_score: 9.44 8.32208582834 113% => OK
difficult_words: 54.0 98.500998004 55% => More difficult words wanted.
linsear_write_formula: 28.5 12.3882235529 230% => Linsear_write_formula is high.
gunning_fog: 27.6 11.1389221557 248% => Gunning_fog is high.
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.