The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument states that over the past year they have given more time or importance to national news and have given less time to weather and local news. Due to this complaints have been raised by viewers regarding lower weather and local news coverage. Because of this, many local businesses have cancelled the contract with them. So, they need to attract more viewers by increasing the weather and local news to the original level. The argument is a weak argument as it lacks evidence, data and reasons which I have mentioned below.
Firstly, the argument states that the views have raised complaints regarding the devoted time to local and weather coverage but the argument lacks to provide the data as there might be some viewers who think the opposite and their view or side has not been portrayed here. It is not possible to know from the argument that how many audience dislike this and how many like the national news. That can be known only when certain statistics are provided. For example, 75% dislike and 25% like this idea, then the argument makes a strong stand.
Secondly, the argument states the solution for the problem faced by them. I think it is not good to jump to the conclusion that increasing the time to the original or formal level of local and weather news would increase the viewers and lower the complaints. As it is possible that when one implements this solution, complaints for national news increase due to lower time and they might lose the contract of national news. So the best way would be to maintain a balance in both so they keep the viewers as well as the contracts.
Lastly, the argument mentions local businesses that used to advertise during late night news program have cancelled their advertising contracts with them. Here they have not mentioned anything about weather news businesses and so it is very unlikely to conclude that weather news needs more time or they too cancelled a contract with them. As there is no evidence of that, it can't be said that weather news coverage needs to increase in time.
The argument given is a weak statement which lacks data, surveys, evidence and thoughtful reasons to support the argument. Firstly it lacks the data to base the argument on, then the solution given is not reasonable enough as the evidence is missing and similarly the cancellation of contracts too lacks evidence.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 2 2
No. of Sentences: 18 15
No. of Words: 408 350
No. of Characters: 1923 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.494 4.7
Average Word Length: 4.713 4.6
Word Length SD: 2.374 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.667 21.0
Sentence Length SD: 9.11 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.369 0.35
Sentence-Para Coherence: 0.581 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 161, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... time to weather and local news. Due to this complaints have been raised by viewers ...
^^^^
Line 5, column 505, Rule ID: BOTH_AS_WELL_AS[1]
Message: Probable usage error. Use 'and' after 'both'.
Suggestion: and
...alance in both so they keep the viewers as well as the contracts. Lastly, the argument ...
^^^^^^^^^^
Line 7, column 377, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...em. As there is no evidence of that, it cant be said that weather news coverage need...
^^^^
Line 7, column 377, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
...em. As there is no evidence of that, it cant be said that weather news coverage need...
^^^^
Transition Words or Phrases used:
but, first, firstly, lastly, regarding, second, secondly, similarly, so, then, well, for example, i think, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 1970.0 2260.96107784 87% => OK
No of words: 408.0 441.139720559 92% => More content wanted.
Chars per words: 4.82843137255 5.12650576532 94% => OK
Fourth root words length: 4.49433085973 4.56307096286 98% => OK
Word Length SD: 2.41110205307 2.78398813304 87% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.414215686275 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 608.4 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 52.1094527099 57.8364921388 90% => OK
Chars per sentence: 109.444444444 119.503703932 92% => OK
Words per sentence: 22.6666666667 23.324526521 97% => OK
Discourse Markers: 6.5 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.330001307739 0.218282227539 151% => OK
Sentence topic coherence: 0.117627839919 0.0743258471296 158% => OK
Sentence topic coherence SD: 0.112038794357 0.0701772020484 160% => OK
Paragraph topic coherence: 0.197284375313 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.118674460046 0.0628817314937 189% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.