The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain
In this article, the author recommends that the television station should restore the time devoted to weather and local news to reach their preceding level so that the viewers to the program can be increased and the incoming form advertising would also increase after this action. Her/his suggestion is mainly based on the reducing viewer and the sharp dwindling of advertising contracts are truly the results of not restoring the time devoted to the two parts mentioned before of the program. However, the evidence is insufficient to warrant her/his conclusion fully and more information is needed before readers can fully accept her/his reasoning.
For starters, the whole argument is based on the past year and the inference from the preceding year to the whole after more trend is reasonable or not might be questioned. If the past year was a daunting year for the people in this country, such as one plague making people suffer, they may not be concerned about the world or even the whole country. As a result, it is possible that the crowds did not want to watch the national news as it is so far from them yet they are going to focus on their local situation. For example, when Covid-19 is going through every area, people would be more concerned about the local new contagious cases so that they can prepare to protect their family members and themselves. Weather is also an important reason for the plague to go out of the current area, a fitful temporature will make the plague infect more efficiently. The manager should make it clear that the reasoning based on the past year has some significance of statistics so that they can make any conclusion from this data.
On the other hand, the manager suggests that the advertising contracts have been canceled because of not taking the action she/he suggests. There can be many reasons for a company to cancel contracts with another company. Maybe the advertising company lacks the money to afford the heavy expense of advertisements and they want to reduce this outcoming. The company breaking up with the manager's television station might also be a fitful reason - the stakeholders of these two companies might get into a conflict. Moreover, the advertising company might find a new place to post their advertisement or they just gave up advertising on traditional television and do it on the internet, such as Instagram and Facebook. The manager should clarify that she/he has the reason from the advertising company that not doing the action as she/he suggests is the main reason for canceling the contracts with them.
Overall, the author needs to take into consideration all aforementioned questions and supplement a series of unsupported assumptions before she/he can legitimately conclude that restoring the time devoted to weather and local news to its former level can lead to attract more viewers to the program and to avoid losing any further advertising revenues.
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- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 58
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- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 16 15
No. of Words: 497 350
No. of Characters: 2405 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.722 4.7
Average Word Length: 4.839 4.6
Word Length SD: 2.643 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.062 21.0
Sentence Length SD: 9.384 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.166 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 388, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...oming. The company breaking up with the managers television station might also be a fitf...
^^^^^^^^
Transition Words or Phrases used:
also, however, if, may, moreover, so, for example, such as, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2453.0 2260.96107784 108% => OK
No of words: 490.0 441.139720559 111% => OK
Chars per words: 5.00612244898 5.12650576532 98% => OK
Fourth root words length: 4.70488508055 4.56307096286 103% => OK
Word Length SD: 2.70309501068 2.78398813304 97% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.463265306122 0.468620217663 99% => OK
syllable_count: 761.4 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 60.1617611112 57.8364921388 104% => OK
Chars per sentence: 153.3125 119.503703932 128% => OK
Words per sentence: 30.625 23.324526521 131% => OK
Discourse Markers: 5.625 5.70786347227 99% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.189466888613 0.218282227539 87% => OK
Sentence topic coherence: 0.0639559424778 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0695353284269 0.0701772020484 99% => OK
Paragraph topic coherence: 0.125484812969 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0570216907958 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 12.37 12.5979740519 98% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.