The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the author suggests that Super Screen Movie Production Company should spend more budget on advertising in order to get more people to attend the movies. To support the argument, the author points out that fewer people attended the movies last year but movie reviewers were positive to the movies, which leads the problem to the public's lack of awareness about the movies. However, there are couple of questions that need to be answered before Super Screen can decide to reject or accept this proposal.
First thing we need to know how many people attended the movies last year. The author states that fewer people attended during the past year but he or she did not provide the actual number and the comparison with the numbers in other years. Maybe it is only 1 or 2 percent less in the past year in terms of attendants. Or, maybe there is a huge slump which might surface out some problems under the opperation of the company. Without the discrepancy being indicated, the production company might not be conviced that they actually need to take the situation seriously.
Another question needs to be clarified is whether the positive reviews by movie reviewers are responsible for the quality of the movies. The hidden assumption behind implied by the author is that since the percentage of positive reviews increased, there should not be any issue with the quality of the movies. However, this might not be true because movie reviewers' opinions cannot necessarily account for the quality of the movies. Other people's views should be taken into account, for example, those movie producers, directors, actors and other people who work in the movie industry, and most importantly, the audience. If their opinions are opposite to movie reviewers, we could not conclude that the quality of the movies are fairly good enough to attract audience. The author would have to consider these points of views before linking the relationship between the reviews and the quality of movies.
Last but not least, even though it might be true that the public's lack of awareness is responsible for the decline in the past year, there is no concrete evidence to answer the question whether Super Screen is capable to execute the plan of allocating the share this year. Maybe due to the drop last year, the revenes the company earned were much less and thus, the budget for this year has been trimmed. In addition, without enough budge to utilize, the company might choose to spend the budget on those affair that are more important such as movie production, salaries, daily expenses, etc. Without taking these factors into consideration, the author could not draw the conclusion that the proposal is absolutely feasiable.
To sum up, altough the author proposed an probably effective solution for the company to gain back audience, there are a few questions need to be answered for a more compeling and well-founded argument. These questions include, but are not limited to how many people attended the movies last year with comparison to the numbers in other years, whether the positive reviews can be responsible for the quality of the movies, and whether Super Screen is able to execute the plan to increse budget for advertising.
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Comments
Essay evaluation report
Sentence: Or, maybe there is a huge slump which might surface out some problems under the opperation of the company.
Error: opperation Suggestion: operation
Sentence: Without the discrepancy being indicated, the production company might not be conviced that they actually need to take the situation seriously.
Error: conviced Suggestion: convinced
Sentence: Maybe due to the drop last year, the revenes the company earned were much less and thus, the budget for this year has been trimmed.
Error: revenes Suggestion: revenues
Sentence: In addition, without enough budge to utilize, the company might choose to spend the budget on those affair that are more important such as movie production, salaries, daily expenses, etc. Without taking these factors into consideration, the author could not draw the conclusion that the proposal is absolutely feasiable.
Error: feasiable Suggestion: feasible
Sentence: To sum up, altough the author proposed an probably effective solution for the company to gain back audience, there are a few questions need to be answered for a more compeling and well-founded argument.
Error: compeling Suggestion: compelling
Error: well-founded Suggestion: well founded
Error: altough Suggestion: although
Sentence: These questions include, but are not limited to how many people attended the movies last year with comparison to the numbers in other years, whether the positive reviews can be responsible for the quality of the movies, and whether Super Screen is able to execute the plan to increse budget for advertising.
Error: increse Suggestion: increase
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argument 1 -- not OK
argument 2 -- not exactly
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 19 15
No. of Words: 543 350
No. of Characters: 2637 1500
No. of Different Words: 236 200
Fourth Root of Number of Words: 4.827 4.7
Average Word Length: 4.856 4.6
Word Length SD: 2.373 2.4
No. of Words greater than 5 chars: 198 100
No. of Words greater than 6 chars: 136 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.579 21.0
Sentence Length SD: 10.83 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.572 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 174, Rule ID: WHETHER[5]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "the question"?
Suggestion: whether
...there is no concrete evidence to answer the question whether Super Screen is capable to execute the ...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 500, Rule ID: THIS_NNS[2]
Message: Did you mean 'this affair' or 'those affairs'?
Suggestion: this affair; those affairs
...any might choose to spend the budget on those affair that are more important such as movie p...
^^^^^^^^^^^^
Line 9, column 40, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... To sum up, altough the author proposed an probably effective solution for the com...
^^
Transition Words or Phrases used:
actually, but, first, however, if, may, so, thus, well, for example, in addition, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2701.0 2260.96107784 119% => OK
No of words: 543.0 441.139720559 123% => OK
Chars per words: 4.97421731123 5.12650576532 97% => OK
Fourth root words length: 4.82725184711 4.56307096286 106% => OK
Word Length SD: 2.46601735287 2.78398813304 89% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.438305709024 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 837.9 705.55239521 119% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 56.5518346298 57.8364921388 98% => OK
Chars per sentence: 135.05 119.503703932 113% => OK
Words per sentence: 27.15 23.324526521 116% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.198022003921 0.218282227539 91% => OK
Sentence topic coherence: 0.0684941323345 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0572810462765 0.0701772020484 82% => OK
Paragraph topic coherence: 0.130137598422 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0588409361539 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.