The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and argument on which its is based are reasonable. Be sure to explain how answers to these questions would help to evaluate the recommendation.
The advertising director here, claims that eventhough the quality of the movies produced have not deteriorated, the number indiviuals that are going to movie theatres to watch these movies has. He bases this arguments on the fact that the percentage of positive movie reviews has increased and thus concludes that there is a lack of awareness in the public that movies of good quality are available. Hence, the director wants the organization to allocate a greater share of its budget to advertising to create awareness. Eventhough this claim may be viable it may have loopholes.
Firstly, the claim that people are not attending Super Screen produced movies because of lack of awareness of the quality of the movies is not justified. People may be reluctant to go to movie theatres due to the emmergence of online streaming platforms where they can watch these movies at the comfort of their homes. Not going to movie theatres may also be due to the high price of movie tickets and the strict restrictions on carrying eatables into movie theatres, etc. Rather, people would want to stay at home and not go through the traffic to reach movie theatres, eventhough it means watching the movie later when it is available on the streaming platform.
The director also claims that percentage of positive movie reviews of "specific" movies has gone up. The specific movies might be scattered with many not so good movies in between them and hence would create an image that the movies produced are not always up to the mark. The percentage also does not give a good indication of how much is the increase in these positive reviews.
The director also wants Super Screen to allocate a greater share of their budget to advertising for increasing the reach of how good the movies are. It is not mentioned if the current advertisements are inadequate or not. The fact that poeple are not coming to attend the movies does not mean thta they do not know about how good they are. The advertisements may be good enough to serve their purpose but the people might be making a decision on their own of opting not to attend the movies. Also, a bigger budget would not mean that the quality of the advertisements would become better than they were and would hence result in a waste ofthe budget which could be rather used to still improve movie quality. Hence, allocating a larger budget share might not increase the number of movie attendees.
Therefore, the claims of the director might be correct to some extent but there is no conclusive evidence that the measure suggested to increase the number of movie attendees might be effective.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 451 350
No. of Characters: 2138 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.741 4.6
Word Length SD: 2.508 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.529 21.0
Sentence Length SD: 11.617 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 204, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...res to watch these movies has. He bases this arguments on the fact that the percenta...
^^^^
Line 5, column 284, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...produced are not always up to the mark. The percentage also does not give a good in...
^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... increase in these positive reviews. The director also wants Super Screen to all...
^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, so, still, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2195.0 2260.96107784 97% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 4.86696230599 5.12650576532 95% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.65224248415 2.78398813304 95% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.421286031042 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 687.6 705.55239521 97% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 45.1970992186 57.8364921388 78% => OK
Chars per sentence: 121.944444444 119.503703932 102% => OK
Words per sentence: 25.0555555556 23.324526521 107% => OK
Discourse Markers: 3.83333333333 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210914041505 0.218282227539 97% => OK
Sentence topic coherence: 0.0838880687701 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0637261295024 0.0701772020484 91% => OK
Paragraph topic coherence: 0.127378035629 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0474617363116 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.57 8.32208582834 91% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.