The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo of the advertising director of the Super Screen Movie Production Company, it is stated that the reason for fewer people attending their movies this year than any other year is due to the public not being aware that movies of good quality are available. In conclusion, decided to allocate a greater share of its budget next year to the advertising department to increase their reach in public. However, the conclusion is drawn by the author based on the following assumption which if not substantiated would dramatically weaken the persuasiveness of the argument.
Firstly, Is the report made by the marketing team valid? How is the report made? For instance, last year when the people have attended the movie were interested in watching the movie but have not liked the movie and could have given negative reviews now this year the number of people interested in the movie might have decreased but the people who have attended might have like the movie and gave a positive review instead of negative reviews like the previous time. If either of the cases stands true then the author's conclusion might not hold water.
Secondly, it is stated that despite the increase in percentage of positive reviews the number of people who have attended the movie has decreased as compared to the last year. This might be due to the fact that even after the advertising that they did this year they might have been able to grasp the attention of fewer people and these few people who are interested only could have attended the movie in the theatres and could have given a positive review as they were interested in the movie. If the above case is true then the persuasiveness of the author's conclusion is weakened.
Lastly, as it is stated in the argument even if they consider the movie of being good quality. On what basis is this conclusion being made? Just with the increase in the number of positive reviews, we cannot judge the quality of a movie as it stands on many factors. If
In conclusion, the argument taken from the memo of the advertising director of the Super Screen Movie Production Company might be true. However, as it stands now the conclusion made stands on several unfounded assumptions which need further evidence for the conclusion to be persuasive.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Grammar and spelling errors:
Line 1, column 493, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...based on the following assumption which if not substantiated would dramatically we...
^^
Line 3, column 469, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...egative reviews like the previous time. If either of the cases stands true then th...
^^
Line 3, column 513, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ither of the cases stands true then the authors conclusion might not hold water. Sec...
^^^^^^^
Line 5, column 496, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...w as they were interested in the movie. If the above case is true then the persuas...
^^
Line 5, column 553, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... is true then the persuasiveness of the authors conclusion is weakened. Lastly, as i...
^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, lastly, second, secondly, so, then, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1897.0 2260.96107784 84% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 4.83928571429 5.12650576532 94% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.56319416701 2.78398813304 92% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.408163265306 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 598.5 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 98.7298446379 57.8364921388 171% => OK
Chars per sentence: 126.466666667 119.503703932 106% => OK
Words per sentence: 26.1333333333 23.324526521 112% => OK
Discourse Markers: 6.46666666667 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280949517815 0.218282227539 129% => OK
Sentence topic coherence: 0.0937787352503 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.125498116589 0.0701772020484 179% => OK
Paragraph topic coherence: 0.16559656077 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.085574787918 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.09 12.5979740519 88% => OK
dale_chall_readability_score: 7.38 8.32208582834 89% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.