The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company supports that the share for advertising in budget allocation should be increased based on the increasing number of positive review about their specific movies despite the reduction in movie-goers for Super Screen-produced movies as per the recent report of previous year, by the firm's marketing department. This conclusion is not valid due to several unwarranted reasons such as less number of movies actually produced by the company in the previous year, correlating reviews with quality of movies, allocating greater share of budget would mean increase in viwership audience.
Primarily, what were the total number of movies released/produced by the company during the previous year. Further, what was the actual percentage of the viewers in the previous year compared to its yesteryears. This would give the advertising director additional data such as actual percentage decrease in viewership in the reported year and the total films published by the company allowing the director to actually pinpoint the problem and necessary steps would be then taken to mitigate it. Further it might also be possible that the percent increase in reviews about the specific Super Screen movie in dimunitave.
Secondly, quality is a subjective term and would humans are fickle minded, at one moment they would be in the favour of the movie and the other they would hate the movie as much as they had previously liked it. Thus the correlation of reviews with quality of the movie has no solid grounds. What is the actual numbers of good and bad reviews and what was the outlook (percentage-wise) of all the reviews before the spike. Were positive reviews greater in number than the negative reviews or was it vice-versa? The answers and figures provided would then give a furthermore detail and dimension to the decision making process.
Even if all of the above discussed points are to be accounted for, another unwarranted assumption is made that allocating higher budget would turn out in the favour of the company by increasing its viewership. What is the actual share of budget of marketing allotted to "Reviews"? Despite the efforts made by the marketing team, if the quality does not appeal to the viewers then there would be a definite pale response and would lead to decrease in the viewership.
To sum it up, there are several questions such as previous year statistics for which if answers are provided backed with data and figures would enable the advertising director of the production company to wisely and effectively take decision in the favour of their company which would result in increase of viewership for thier movies.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 59
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 58
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 58
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 9 2
No. of Sentences: 15 15
No. of Words: 441 350
No. of Characters: 2226 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 5.048 4.6
Word Length SD: 2.668 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.4 21.0
Sentence Length SD: 14.755 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.595 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 212, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s much as they had previously liked it. Thus the correlation of reviews with quality...
^^^^
Line 5, column 443, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: greater
...before the spike. Were positive reviews greater in number than the negative reviews or was it vic...
^^^^^^^^^^^^^^^^^
Line 5, column 558, Rule ID: A_RB_NN[1]
Message: You used an adverb ('furthermore') instead an adjective, or a noun ('detail') instead of another adjective.
...rs and figures provided would then give a furthermore detail and dimension to the decision making pr...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 9, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...the decision making process. Even if all of the above discussed points are to be accoun...
^^^^^^^^^^
Line 9, column 86, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...h as previous year statistics for which if answers are provided backed with data a...
^^
Transition Words or Phrases used:
actually, also, furthermore, if, look, second, secondly, so, then, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2279.0 2260.96107784 101% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 5.17954545455 5.12650576532 101% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.84843639143 2.78398813304 102% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.440909090909 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 94.1532084778 57.8364921388 163% => OK
Chars per sentence: 151.933333333 119.503703932 127% => OK
Words per sentence: 29.3333333333 23.324526521 126% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.196669940484 0.218282227539 90% => OK
Sentence topic coherence: 0.0719847982692 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.083745884361 0.0701772020484 119% => OK
Paragraph topic coherence: 0.122160212828 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0931715435432 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 17.6 14.3799401198 122% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.36 12.5979740519 106% => OK
dale_chall_readability_score: 8.81 8.32208582834 106% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 29.5 12.3882235529 238% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.