The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
According to a recent report from our marketing
department, during the past year, fewer people attended
Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie
reviewers about specific Super Screen movies actually
increased during the past year. Clearly, the contents of
these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the
quality of our movies but with the public's lack of
awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through
advertising."
Write a response in which you discuss what questions
would need to be answered in order to decide whether
the recommendation and the argument on which it is
based are reasonable. Be sure to explain how the
answers to these questions would help to evaluate the
recommendation.
n the memo from the advertising director of Super Screen Movie Production
Company, the director concluded that Super Screen movies should allocate a higher
sum for the public reach because of the last year's data of less viewership yet more
positive reviews. However, in order to strengthen the conclusion, the author has to
provide the evidence of the following three assumptions.
To start with, the author is assuming that the last year data of the modicum umber
of viewers is indicative of the future years viewership as well. It can be the case
that last year a virus outbreak occured and it restricted the citizens to go out for
other actiVities apart from the essentials shopping. Additionally, last year the
government increased the tax on the films for an year by a certain amount in order
to balance the debt of the nation. Perhaps, last year the use of online television
platform was promoted and a hefty discount was given to the citizens to view the
exclusive content. Thus, if the above circumstances are true, the author's contention
is weakened.
Secondly, the author is assuming that the Super Screen Production Company
well known as it produces good movies thus it should gain maximum viewers.
However, it can be the case that Super Screen Production Company just entered
into the film industry 2 years ago and they production rate is slow which did not
gain maximum attention of the viewers. Perhaps, as the production company is
new, most of the viewers consisted of the reviewers than the normal audience
which increased their movie's ratings. Thus, if these scenarios are true then the
author's contention does not hold water
Finally, the author is assuming that the positive reviews made by the reviewers
indicate how good the quality of movie is. However, most of the positive reviews
came from the reviews told by the small group of people who have seen the movie
and the reviewers asked them about the movie. Perhaps, the reviews made by the
reviewers are based on the story line and the climax of the movie, but the audience
favoured the action and acting of the actors/actresses and thus it does not make it to
the public reach with the disappointment of the viewer. Thus, if the above
statements prove to be true, the author's take on increasing the budget does not hold
water.
To conclude, if the author does not provide enough evidence for the
aforementioned scenarious, the conclusion of the increase in budget of marketing
and public reach is not viable and auther should further analyse the issue be
considering the above situations.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 7 2
No. of Sentences: 15 15
No. of Words: 437 350
No. of Characters: 2093 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 4.789 4.6
Word Length SD: 2.531 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.133 21.0
Sentence Length SD: 9.28 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.38 0.50
Sentence-Sentence Coherence: 0.142 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: N
n the memo from the advertising director ...
^
Line 3, column 46, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...or the public reach because of the last years data of less viewership yet more posit...
^^^^^
Line 7, column 40, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
... of viewers is indicative of the future years viewership as well. It can be the case ...
^^^^^
Line 10, column 47, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ment increased the tax on the films for an year by a certain amount in order to b...
^^
Line 13, column 67, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...f the above circumstances are true, the authors contention is weakened. Secondly, the...
^^^^^^^
Line 22, column 1, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
..., if these scenarios are true then the authors contention does not hold water Finally...
^^^^^^^
Transition Words or Phrases used:
but, finally, however, if, second, secondly, then, thus, well, apart from, as to, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2193.0 2260.96107784 97% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 5.02981651376 5.12650576532 98% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.64230834871 2.78398813304 95% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.465596330275 0.468620217663 99% => OK
syllable_count: 659.7 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 53.9202703587 57.8364921388 93% => OK
Chars per sentence: 146.2 119.503703932 122% => OK
Words per sentence: 29.0666666667 23.324526521 125% => OK
Discourse Markers: 6.33333333333 5.70786347227 111% => OK
Paragraphs: 33.0 5.15768463074 640% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232698885853 0.218282227539 107% => OK
Sentence topic coherence: 0.0761673530081 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0934142958334 0.0701772020484 133% => OK
Paragraph topic coherence: 0.0607154991515 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.110651997831 0.0628817314937 176% => OK
Essay readability:
automated_readability_index: 16.8 14.3799401198 117% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.49 12.5979740519 99% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.