The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation relies on the argument that the positive reviews are not being properly difused among the audience of Super Screen. However, it is important to address some questions about how the reviewer system works and what is evaluated on a movie to have a positive review, this will help to exactly know if the movies have a positive review or is an inflated opinion. The memo posits that the reviewer system has a percentage metric and since the audience have decreased, is questionable if the system is having a representative sample of the population of the audience to actually state that the movies are of good quality.
Also, is good to know which is the current flow of the advertising budget. Current marketing reports says that the main audiences are migrating to web services instead of traditional channels like television or radio. The budget may be flowing to the latter ones, where less people is being reached. Even more, it is also important to answer which exactly web services are being used for advertising. Although social networks like Facebook have a high reaching audience, the impact of the ads are not as high as other channels like Google Ads. A highes but unfocused investment on advertising does not necessarily leads to higher demand.
The concept of quality should be addressed based on the current audience of Super Screen. Different groups of people, will be more or less receiptive to certain kinds of movie. An audience composed primarily by young families with kids will be less attracted by stellar horror films than average comedies of family genres. The importance of the audience also helps to understand why the company has decreased its attendance, the root cause may be an external factor like an economic or political phenomena, which is actually outside of the control of the company.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 307 350
No. of Characters: 1506 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.186 4.7
Average Word Length: 4.906 4.6
Word Length SD: 2.648 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.615 21.0
Sentence Length SD: 10.838 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.507 0.50
Sentence-Sentence Coherence: 0.044 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 3, column 271, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ay be flowing to the latter ones, where less people is being reached. Even more, it ...
^^^^
Line 3, column 615, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'lead'
Suggestion: lead
...ent on advertising does not necessarily leads to higher demand. The concept of qua...
^^^^^
Line 5, column 76, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...dressed based on the current audience of Super Screen. Different groups of people...
^^
Transition Words or Phrases used:
actually, also, but, however, if, may, so, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1537.0 2260.96107784 68% => OK
No of words: 307.0 441.139720559 70% => More content wanted.
Chars per words: 5.00651465798 5.12650576532 98% => OK
Fourth root words length: 4.18585898806 4.56307096286 92% => OK
Word Length SD: 2.70473269384 2.78398813304 97% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.560260586319 0.468620217663 120% => OK
syllable_count: 497.7 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 62.5033963574 57.8364921388 108% => OK
Chars per sentence: 118.230769231 119.503703932 99% => OK
Words per sentence: 23.6153846154 23.324526521 101% => OK
Discourse Markers: 4.23076923077 5.70786347227 74% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.106719299324 0.218282227539 49% => OK
Sentence topic coherence: 0.0391056765668 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.0325202832104 0.0701772020484 46% => Sentences are similar to each other.
Paragraph topic coherence: 0.0686301068502 0.128457276422 53% => OK
Paragraph topic coherence SD: 0.0224549468029 0.0628817314937 36% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 9.41 8.32208582834 113% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.