The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
In the memo, the business manager concludes that the time allocated to the weather and local news should be re-established because to allure more viewers and avoid losing advertising revenues. However, the conclusion drawn by the business manager might hold water, it rests on several unfounded assumptions, if not substantiated, dramatically weakens the persuasiveness of the argument. Thus, the following three questions must be addressed.
First of all, the manager assumes, without evidence, that the advertising contracts were canceled because of assigning less time to weather and local news. However, this might not be the case. Perhaps the contracts were canceled because the television station was charging a fortune for advertising when compared to other television stations. It is possible that there might be some misunderstanding between the television station and the client and because of that, they are not willing to give the contract. It is also possible that the advertisements didn’t have a better reach in this television station because the viewers are more interested in seeing the news and shows from other television stations. If either of these scenarios is true, then the business manager's contention to reimpose the weather and local news on all their news program does not hold water.
Second of all, the manager claims that the complaints from the viewers were more related to the less time allocated to the weather and local news, but this might not necessarily be true. Perhaps the manager is basing his claim on few complaints from the viewers. Most of the viewers are likely unhappy with the content being shown in the weather and local news. It is possible that the news is not covering the entire region and it is only focusing on the main cities. It is also possible that the reading provided by the news is arbitrary. If either case is true, then the conclusion drawn from the argument is significantly weakened.
Finally, it is stated that the coverage of the weather and local news should be applied on all of their news programs, the manager assumes that with this they can avoid losing advertising revenues. It is possible that viewers only want to see the weather and local news only in the night because they are free and can spend some time watching TV. Even if the coverage of local and weathers news was increased significantly in all their news programs, there is no guarantee that the revenue might be counteracted. Most of the viewers might likely be disinterested and due to this reason, ratings and profits might decrease. If either case is true, then the manager's assertion is invalid, and his recommendation will do a little to increase the profit by increasing the weather and local news.
In conclusion, it is possible that by rising the local and weather news might attract viewers, and avoid losing further revenues. However, as it stands now, the argument relies on three unfounded assumptions that render its conclusion unpersuasive at best and specious at worst. Thus, the manager needs to provide additional evidence on three fronts: nature of the complaints from the viewers, reasons for the cancellation of the contracts, and whether expanding the coverage of local and weather news on all their news programs will counteract the losing revenue.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Ataraxia-m | 83 | view |
| 2023-08-29 | Ataraxia-m | 66 | view |
| 2023-03-11 | Ashlesha Ahirwadi | 75 | view |
| 2022-07-16 | scatri5113 | 50 | view |
| 2022-05-21 | Ak_vido | 66 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 5 2
No. of Sentences: 23 15
No. of Words: 551 350
No. of Characters: 2727 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.845 4.7
Average Word Length: 4.949 4.6
Word Length SD: 2.697 2.4
No. of Words greater than 5 chars: 193 100
No. of Words greater than 6 chars: 162 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.957 21.0
Sentence Length SD: 8.73 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.526 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 766, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...se scenarios is true, then the business managers contention to reimpose the weather and ...
^^^^^^^^
Line 5, column 481, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...it is only focusing on the main cities. It is also possible that the reading provi...
^^
Line 7, column 668, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...rease. If either case is true, then the managers assertion is invalid, and his recommend...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, second, so, then, thus, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 37.0 19.6327345309 188% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2796.0 2260.96107784 124% => OK
No of words: 550.0 441.139720559 125% => OK
Chars per words: 5.08363636364 5.12650576532 99% => OK
Fourth root words length: 4.84273464058 4.56307096286 106% => OK
Word Length SD: 2.75956638108 2.78398813304 99% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.389090909091 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 844.2 705.55239521 120% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 55.2015725373 57.8364921388 95% => OK
Chars per sentence: 121.565217391 119.503703932 102% => OK
Words per sentence: 23.9130434783 23.324526521 103% => OK
Discourse Markers: 3.95652173913 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.390627240954 0.218282227539 179% => OK
Sentence topic coherence: 0.127930969898 0.0743258471296 172% => OK
Sentence topic coherence SD: 0.0802338674822 0.0701772020484 114% => OK
Paragraph topic coherence: 0.245707049053 0.128457276422 191% => OK
Paragraph topic coherence SD: 0.0509506039672 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.