In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
It is common that many companies emphasise their innovation in the advertising about their products, but does it really have positive impacts on their sales? From my perspective, I tend to have an opposite idea that these information sometime may have a nagetive influence.
When the first advertisement which focusd on the creation of the products appeared, it might catch many audiences' eyes and bring a good sale to the businesses because customers were easily attracted by the new things in the products. The increasing amount of sale would accompany new features and createed big profit for companies. For example, the advertisement of the first iPad enphasised the ability of writing just like on paper, this innovation was booming at that time and many consumers bought the iPad to have a try, which was a sucessful example of innovation advertising.
However, with the development of advertising, the public already get used to it and there are some concerns about the fake advertising. On the one hand, the facilities in most products are fixed and similar in basic aspects so customers may not care about the new features emphasised in advertisements any more and some of them even can't feel these new facilities while using the products. On the other hand, some people start revising the reliability of advertising and when they find the new things are not necessary but they have paid more for those, a few consumers will feel be treated. This possibility may result in the decrease of businesses' public reliability.
In conclusion, attracting more attention form costumers on the creative aspects of the products is not always an ideal measure in advertising.
- The chart below shows the value of one country s exports in various categories during 2015 and 2016 The table shows the percentage change in each category of exports in 2016 compared with 2015 Summarise the information by selecting and reporting the main 84
- The maps below show an industrial area in the town of Norbiton and planned future development of the site Summarise the information by selecting and reporting the main features and make comparisons where relevant 67
- the diagram below shows how instant noodles are manufactured Summarise the information by selecting and reporting the main features and make comparisons where relevant 73
- The graph below shows the number of tourists visiting a particular Caribbean island between 2010 and 2017 Summarise the information by selecting and reporting the main features and make comparisons where relevant 67
- Some people say that the main environmental problem of our time is the loss of particular species of plants and animals Others say that there are more important environmental problems Discuss both these views and give your own opinion 61
Grammar and spelling errors:
Line 1, column 217, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...e, I tend to have an opposite idea that these information sometime may have a nagetive influence....
^^^^^^^^^^^^^^^^^
Line 5, column 334, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...isements any more and some of them even cant feel these new facilities while using t...
^^^^
Transition Words or Phrases used:
but, first, however, may, really, so, while, for example, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1407.0 1615.20841683 87% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.11636363636 5.12529762239 100% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 2.90613486176 2.80592935109 104% => OK
Unique words: 155.0 176.041082164 88% => More unique words wanted.
Unique words percentage: 0.563636363636 0.561755894193 100% => OK
syllable_count: 455.4 506.74238477 90% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 10.0 16.0721442886 62% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.0245852096 49.4020404114 124% => OK
Chars per sentence: 140.7 106.682146367 132% => OK
Words per sentence: 27.5 20.7667163134 132% => OK
Discourse Markers: 9.0 7.06120827912 127% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219920516138 0.244688304435 90% => OK
Sentence topic coherence: 0.0801494049092 0.084324248473 95% => OK
Sentence topic coherence SD: 0.0702772220654 0.0667982634062 105% => OK
Paragraph topic coherence: 0.114718239405 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0581339995574 0.056905535591 102% => OK
Essay readability:
automated_readability_index: 16.4 13.0946893788 125% => OK
flesch_reading_ease: 35.61 50.2224549098 71% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 12.71 12.4159519038 102% => OK
dale_chall_readability_score: 8.71 8.58950901804 101% => OK
difficult_words: 65.0 78.4519038076 83% => More difficult words wanted.
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.