Many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing to the society?
In this era, the advertisement industry plays a vital role for any country’s social and economic progress. Nowadays, most of the companies tend to achieve their sales targets through attractive and meaningful advertisements. I consider this as a positive trend for society as ads are one of the influential factors to change people’s mindset. There are many reasons for any ad to be effective such as the product itself, the sale pitch and even the color scheme that is being used.
To begin with, evidently, an effective advertisement increases the purchasing power of the people that lead to the economic stability of any country. The more people are influenced and attracted to a product, the more they buy. For instance, in running days, there are multiple online marts that deliver products at home. Housewives now have the liberty to do grocery without any dependency. The only way to shift people approach to do online shopping is through the right advertisement.
To elucidate my stance further, ads are the biggest source of awareness for consumers nowadays about multiple products that can bring efficiency in their routine work. There are multiple products in the market, if not properly advertised; people being unaware, would not be able to buy. For instance, I personally bought a fruit cutting machine a couple of days back, seeing its ad on television that was so appealing that I considered the product essential for my daily kitchen work.
To conclude, the importance and need of effective advertisement in this era cannot be overlooked. I reiterate that advertisement has innumerable benefits not only for the companies but for the society as well. Appropriate advertisement helps boost buying capacity and also educate consumers to buy useful products.
Transition Words or Phrases used:
also, but, if, look, so, well, for instance, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1501.0 1615.20841683 93% => OK
No of words: 287.0 315.596192385 91% => More content wanted.
Chars per words: 5.22996515679 5.12529762239 102% => OK
Fourth root words length: 4.11595363751 4.20363070211 98% => OK
Word Length SD: 3.00306390907 2.80592935109 107% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.588850174216 0.561755894193 105% => OK
syllable_count: 485.1 506.74238477 96% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 32.648974801 49.4020404114 66% => OK
Chars per sentence: 100.066666667 106.682146367 94% => OK
Words per sentence: 19.1333333333 20.7667163134 92% => OK
Discourse Markers: 4.46666666667 7.06120827912 63% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134147922422 0.244688304435 55% => OK
Sentence topic coherence: 0.0479506664956 0.084324248473 57% => OK
Sentence topic coherence SD: 0.0558682571585 0.0667982634062 84% => OK
Paragraph topic coherence: 0.0926691896126 0.151304729494 61% => OK
Paragraph topic coherence SD: 0.0716990467017 0.056905535591 126% => OK
Essay readability:
automated_readability_index: 12.8 13.0946893788 98% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.05 12.4159519038 105% => OK
dale_chall_readability_score: 8.71 8.58950901804 101% => OK
difficult_words: 75.0 78.4519038076 96% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.