Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Today, advertising has become major asset of marketing industry. Though some people argue that, advertisements motivate people to purchase unnecessary products while other says that commercial breaks provide us information about new products which are launched in the market. I think, advertisements play a vital role in people’s life by updating their knowledge about variety of products available but, at the same time we cannot ignore its drawbacks.
Firstly, most of the companies use advertises as their marketing strategy to inform their customers about products available in the shops. When Customers see those adverts on television or on internet or in the newspaper, they get close idea about the product. People can compare same category products by watching advertise and they can choose best one as per their requirement. For example, if customer wants to buy some biscuits he can choose it from variety as per his needs. Secondly, when people visit supermarket they can identify the product from the advertisement. An advertisement not only updates customer’s knowledge about goods, but also informs them about Supermarket sales and discounts availability. This allows buyers to shop in their budget.
Commercial breaks have captured almost every aspect of media, which allows everyone to watch it. It influences all age group people but, children are over influenced. Many children demand for toys or object decorated with their favourite characters. I think this is one of the biggest drawbacks. Similarly, many people just believe in advertisement and bring products without its actual nutritious value.
In conclusion, advertising products benefit both company as well as customers. In spite of having some drawbacks advertisements keep updating knowledge of people about new and old products in the market and help people to choose best product.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | muhammad Junaid | 56 | view |
| 2019-12-20 | camp.vandna@gmail.com | 73 | view |
| 2019-12-20 | camp.vandna@gmail.com | 73 | view |
| 2019-11-15 | smiley | 61 | view |
| 2019-10-29 | Violet Osueke | 78 | view |
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Comments
Advertisement plays a very
Advertisement plays a very major role in marketing.There has always been a debate between people supporting advertisement,
suggesting that it helps to gain knowledge regarding new products which furthur improves peoples lifestyle. Whereas other
argues that, such advertisements leads to people in buying things that are not really needed. I think the later one
oughtweights the initial one, i will discuss both the points in my essay and will try to make my point clear.
Advertisements are everywhere in different forms like in Newspapers, Billboards, Radios, Commercial breaks etc. All of
them play a major role in influencing people all around the world. Every Business wants to generate a big revenue
for their product, so no doubt they will craft their adverts in a very attractive and fancy way. The commercial breaks
have gained a lot of attention recently, especially for marketing of toys, which attracts children. Children do not
understand the cost, they only see their favourite characters and will want to buy that toy which becomes a big problem
for the parents as they are very pricey.
Digital marketing has increased in last few decades immensely. Ambassadors representing products are mainly
popular film stars, whose fan following is very high. Most of the people, especially the young generation, ends in buying
those things unnecessarily, as they are represented by their favourite celebrity. For example lets take a simple product
like Razor, Sharukhan has been promoting Gillete Razor which costs around 500-700 rupees, and on the other hand
there are other razors available in the market for 150-250 rupees, so most of the youngsters will want to buy the
gillette product just because their favourite star is favouring it. In reality we dont even know if our superstars
are using it at all. The major concern comes when there is a demand for the product which is very costly like bike, cars etc.
On the other hand there are some informative advertises too, that help in selecting the right product in terms of quality
as well as money. The mouth watering advertisements created by supermarkets offering great deals during some time in
a year is very helpful to plan ones budget accordingly. Also, some vaccine related adverts help to gain the knowledge
for that particular disease. For example, recently only theres been a campaign for ovarian cancer vaccines, this can
be really helpful and proves to be very informative.
So i know that the advertisement do play an important role in helpig to know some important products that can help us to
chance our life, but on the contrary its disadvantages outweights its advantages. So i agree with the people believing
advertising is a way of making people to buy unnecessary products.
Grammar and spelling errors:
Line 5, column 340, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'choose the best'.
Suggestion: choose the best
...ucts by watching advertise and they can choose best one as per their requirement. For examp...
^^^^^^^^^^^
Line 5, column 347, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to best', 'to well'
Suggestion: to best; to well
... watching advertise and they can choose best one as per their requirement. For examp...
^^^^
Line 13, column 58, Rule ID: BOTH_AS_WELL_AS[1]
Message: Probable usage error. Use 'and' after 'both'.
Suggestion: and
...vertising products benefit both company as well as customers. In spite of having some draw...
^^^^^^^^^^
Line 13, column 223, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'choose the best'.
Suggestion: choose the best
...oducts in the market and help people to choose best product.
^^^^^^^^^^^
Line 13, column 230, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to best', 'to well'
Suggestion: to best; to well
...in the market and help people to choose best product.
^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, second, secondly, similarly, so, well, while, for example, i think, in conclusion, as well as, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 13.1623246493 23% => More to be verbs wanted.
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1604.0 1615.20841683 99% => OK
No of words: 288.0 315.596192385 91% => More content wanted.
Chars per words: 5.56944444444 5.12529762239 109% => OK
Fourth root words length: 4.11953428781 4.20363070211 98% => OK
Word Length SD: 2.96038457511 2.80592935109 106% => OK
Unique words: 180.0 176.041082164 102% => OK
Unique words percentage: 0.625 0.561755894193 111% => OK
syllable_count: 493.2 506.74238477 97% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.3930165505 49.4020404114 92% => OK
Chars per sentence: 94.3529411765 106.682146367 88% => OK
Words per sentence: 16.9411764706 20.7667163134 82% => OK
Discourse Markers: 8.05882352941 7.06120827912 114% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 3.4128256513 264% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237358850709 0.244688304435 97% => OK
Sentence topic coherence: 0.0740436372768 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0637696057761 0.0667982634062 95% => OK
Paragraph topic coherence: 0.159441224221 0.151304729494 105% => OK
Paragraph topic coherence SD: 0.0633600150752 0.056905535591 111% => OK
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 14.73 12.4159519038 119% => OK
dale_chall_readability_score: 8.71 8.58950901804 101% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.