TPO 7: Ecocertification for wood companies
The reading specifies that American wood companies will not use ecologicaly friendly particle for acquiring ecocertification. However, the professor cats doubt on it and explain that these companies eventually will use this method since there are good reasons in applying it.
First, based on the reading, since American consumers are exposed to so much advertising, they do not pay attention to the ecocertification label and because of that consumers do not trust in advertising claims. Nevertheless, the professor explains that Amercian to not treat all advertisments the same. He believes that American consumers distinguish the independent organization which give certification from others. Therefore, consumers are confident in these organization with certification.
Second, according to the reading, ecocertified wood are more expensive than uncertified wood. Because of that, consumers are more inclined toward uncertified wood since it is cheaper. In contrast, the speaker states that people do not pay attention to the price value when its difference is low like wood that have certification. In this case, people pay attention to other factors like benefits for the environment.
Third, the lecturer asserts that American wood companies sell most of their products in the United States and getting certification is necessary if they sold their products in abroad. On the contrary, the author says that American wood companies are in a competition with foreign countries which make it curcial for them to own ecocertification. If they do not get certification, foregin countries will acquire the American market which has negative effects on wood companies.
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Grammar and spelling errors:
Line 2, column 457, Rule ID: THIS_NNS[2]
Message: Did you mean 'this organization' or 'these organizations'?
Suggestion: this organization; these organizations
.... Therefore, consumers are confident in these organization with certification. Second, according ...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, nevertheless, second, so, therefore, third, in contrast, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 31.0 30.3222958057 102% => OK
Nominalization: 16.0 5.01324503311 319% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1420.0 1373.03311258 103% => OK
No of words: 252.0 270.72406181 93% => More content wanted.
Chars per words: 5.63492063492 5.08290768461 111% => OK
Fourth root words length: 3.98428260373 4.04702891845 98% => OK
Word Length SD: 3.24152673764 2.5805825403 126% => OK
Unique words: 140.0 145.348785872 96% => OK
Unique words percentage: 0.555555555556 0.540411800872 103% => OK
syllable_count: 448.2 419.366225166 107% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 6.0 2.5761589404 233% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 39.7256866211 49.2860985944 81% => OK
Chars per sentence: 109.230769231 110.228320801 99% => OK
Words per sentence: 19.3846153846 21.698381199 89% => OK
Discourse Markers: 7.07692307692 7.06452816374 100% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.245944311971 0.272083759551 90% => OK
Sentence topic coherence: 0.0829413353934 0.0996497079465 83% => OK
Sentence topic coherence SD: 0.0722967903054 0.0662205650399 109% => OK
Paragraph topic coherence: 0.141780339554 0.162205337803 87% => OK
Paragraph topic coherence SD: 0.0664935464803 0.0443174109184 150% => OK
Essay readability:
automated_readability_index: 14.8 13.3589403974 111% => OK
flesch_reading_ease: 35.27 53.8541721854 65% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.37 12.2367328918 126% => OK
dale_chall_readability_score: 8.46 8.42419426049 100% => OK
difficult_words: 62.0 63.6247240618 97% => OK
linsear_write_formula: 13.0 10.7273730684 121% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.