The table below shows expenditures of four companies on advertising in the UK in 2002
The table compares investments in 5 advertisement channels in the UK of four automobile companies in 2002.
The common patterns for all companies feature TV receiving the largest amount of money and cinema the least. Interestingly, all four spent the same amount on radio advertising.
Cetirizine spent the most on TV (70 million dollars), which was multifold investments in Radio (15 million) and press (12 million). Spending on outdoor advertising cost a mere 3 million whereas cinema was not part of this company’s advertising scheme. A similar ranking is identified in the expenditure of Vauxhall, with promotion through TV costing a whooping 65 million dollars. Investment on radio stood at 15 million dollars, equal to the combined amounts spent on press and outdoor and three times that on cinema.
Promotion budgets of Rover and Renault were allocated slightly differently. TV was still the most prominent medium, costing Rover 45 million and Renault 59 million. However, both companies spent sizeable amounts on press (38 million for Rover and 45 million for Renault). Figures for radio followed at 15 million for both while outdoor advertisement cost more than cinema did: 7 million to 6 million for Renault and 2 million to 0 for Rover.
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Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...of four automobile companies in 2002. The common patterns for all companies fe...
^^^^
Transition Words or Phrases used:
however, if, still, whereas, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 7.0 71% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 8.0 6.8 118% => OK
Relative clauses : 2.0 3.15609756098 63% => OK
Pronoun: 2.0 5.60731707317 36% => OK
Preposition: 24.0 33.7804878049 71% => OK
Nominalization: 5.0 3.97073170732 126% => OK
Performance on vocabulary words:
No of characters: 1061.0 965.302439024 110% => OK
No of words: 202.0 196.424390244 103% => OK
Chars per words: 5.25247524752 4.92477711251 107% => OK
Fourth root words length: 3.76996954942 3.73543355544 101% => OK
Word Length SD: 2.9311780439 2.65546596893 110% => OK
Unique words: 110.0 106.607317073 103% => OK
Unique words percentage: 0.544554455446 0.547539520022 99% => OK
syllable_count: 298.8 283.868780488 105% => OK
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 1.53170731707 0% => OK
Article: 3.0 4.33902439024 69% => OK
Subordination: 0.0 1.07073170732 0% => More adverbial clause wanted.
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 1.0 3.36585365854 30% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 8.94146341463 123% => OK
Sentence length: 18.0 22.4926829268 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 27.8452037504 43.030603864 65% => OK
Chars per sentence: 96.4545454545 112.824112599 85% => OK
Words per sentence: 18.3636363636 22.9334400587 80% => OK
Discourse Markers: 3.09090909091 5.23603664747 59% => More transition words/phrases wanted.
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 1.0 1.69756097561 59% => OK
Sentences with positive sentiment : 2.0 3.70975609756 54% => More positive sentences wanted.
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.09268292683 220% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.131093011074 0.215688989381 61% => OK
Sentence topic coherence: 0.0756308045944 0.103423049105 73% => OK
Sentence topic coherence SD: 0.129668079393 0.0843802449381 154% => OK
Paragraph topic coherence: 0.158570986078 0.15604864568 102% => OK
Paragraph topic coherence SD: 0.17838568999 0.0819641961636 218% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.5 13.2329268293 94% => Automated_readability_index is low.
flesch_reading_ease: 61.67 61.2550243902 101% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 9.1 10.3012195122 88% => OK
coleman_liau_index: 13.17 11.4140731707 115% => OK
dale_chall_readability_score: 8.59 8.06136585366 107% => OK
difficult_words: 52.0 40.7170731707 128% => OK
linsear_write_formula: 9.0 11.4329268293 79% => OK
gunning_fog: 9.2 10.9970731707 84% => OK
text_standard: 9.0 11.0658536585 81% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.