The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of a television station contends that the late-nigh news program should restore the devoted to weather and local news to its former level. most complaints were about the coverage of weather and local news and the local businesses have just canceled their advertising contracts. Although the claim and its supports seem valid, there are several logical fallacies and misconstrue that the manager is making.
First, the manager fails to clarify the information of the complaints. The memorandum expresses most of the complaints were concerned with the coverage of weather and local news. However, there are no mention about how much the complaints were and what exactly the complaints were about. To elaborate, because "most" is ambiguous word, it is unknown whether it is 50.1% or 99%. also, not knowing how many the complaints were, concluding it is critical is unwise. If there were only 10 complaints and 10 million people is attending the
show
, it would be rather concluded as the complaints are trivial. Furthermore, the concern about the coverage could be positive, complaining the coverage of weather and local news are still too limited, therefore pleading the
show
to increase time. To authenticate the claim, the manager must explain the precise information about the complaints.
Second, the manager neglected the possibility of other factors that the local businesses that used to advertise canceled their advertsing contracts. To explain, the local businesses could be canceled their contracts because of the lact of budget. because of the recent finanical crisis on the companies, they should cut their budget. also, the local businesses could move their marketing ground, thus the local advertisement is not needed anymore. For the better assess, the manager must provide whether there are other causes the local businesses have canceled the contract.
Finally, the manager did not mention exact reasons whether the advertising revenues will decrease. After the cancellation of the locals, there could be the contract from the new nationwide company, interested in increased time to national news. because the new company's pay exceeds the fee of local companies, the advertising revenues would not reduce, it could actually increase. also, the local businesses could have canceled their advertising contracts temporarily. The contracts could have been expired or could have found errors on the contract and the locals promised that they will make a new contract. To justify the contention, the manager must provide the data that the advertising revenues will actually decreased and such prediction is reliable.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The business manager of a television sta...
^^^^
Line 1, column 165, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Most
...her and local news to its former level. most complaints were about the coverage of w...
^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sconstrue that the manager is making. First, the manager fails to clarify the ...
^^^^
Line 2, column 393, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... is unknown whether it is 50.1% or 99%. also, not knowing how many the complaints we...
^^^^
Line 3, column 6, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...0 million people is attending the show , it would be rather concluded as the com...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cise information about the complaints. Second, the manager neglected the possib...
^^^^
Line 7, column 251, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...ontracts because of the lact of budget. because of the recent finanical crisis on the c...
^^^^^^^
Line 7, column 338, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ompanies, they should cut their budget. also, the local businesses could move their ...
^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...businesses have canceled the contract. Finally, the manager did not mention exa...
^^^^
Line 8, column 249, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...ted in increased time to national news. because the new companys pay exceeds the fee of...
^^^^^^^
Line 8, column 385, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...not reduce, it could actually increase. also, the local businesses could have cancel...
^^^^
Line 8, column 719, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'decrease'
Suggestion: decrease
... the advertising revenues will actually decreased and such prediction is reliable.
^^^^^^^^^
Transition Words or Phrases used:
actually, also, finally, first, furthermore, however, if, second, so, still, then, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2254.0 2260.96107784 100% => OK
No of words: 413.0 441.139720559 94% => More content wanted.
Chars per words: 5.45762711864 5.12650576532 106% => OK
Fourth root words length: 4.50803742585 4.56307096286 99% => OK
Word Length SD: 2.77766855488 2.78398813304 100% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.457627118644 0.468620217663 98% => OK
syllable_count: 688.5 705.55239521 98% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.274042647 57.8364921388 49% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 102.454545455 119.503703932 86% => OK
Words per sentence: 18.7727272727 23.324526521 80% => OK
Discourse Markers: 4.45454545455 5.70786347227 78% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261286855571 0.218282227539 120% => OK
Sentence topic coherence: 0.0833415873326 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0948207425063 0.0701772020484 135% => OK
Paragraph topic coherence: 0.146396652523 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.087258737 0.0628817314937 139% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.39 12.5979740519 114% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.