The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater shareof its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of the memo aversly stetes that, during the past year, fewer people attented Super Screen-production movies than in any other year. They claim that the problem lies not with the quality of the movie but with the quality of awareness of their movies. Thus, the budget allocated to advertising must be increased. At first glance, it might seem convincing, but after scrutenising, the argument is full of unwarranted assumptions and relies on poor qualiry of proofs needed to aversly state and support their statements. Thus, we cannot rely on such kind of statements before providing supporting statements to it.
To start with, the author states that, according to their report, fewer people attended the movies than any other year. This statements relies on unsupported or any solid proof's. The details of the repost are not stated not wahts the report about, was the report complete and on what respect the report can be assumed to be true, without any anamoly. Even the statestiscs used to draw the canclusion is not stated. Thus we cannot rely on such ambiguious report.
Additionaly, the author ststes that, the problem lies not with the qualiry of movies. On what basis the statement is made. If the quality of movies is up to the mark, then without any kind of advertisement is not need to make the movie successfull. The automatically is transferred through the power of critics and through the vocals of one who have watched the film. Even the qulaity of film is biased, one film might be loved by some individual be be bahated by other. The genra of movies play an importat role. In, this perticular they might have released more movies in genras which did not attracr more peolpe. Thus despite the quality of movies, fewer people attended the movies.
The authore concludes that, the budget for advertising ust be increased, by doing so the required money in somf other area to make the film possible will be shifted towards advertisement. By doing so, the one sector from which the money is reduced will be left short ot give the best of the quality content to be contributed into the movie. For example, the buget of animation was shifted to advertisement. By doing so, the quality of animation will reduce anf thus a film with poor quality of animation will not be likely to be watched by the audience. Leading to demotivating the entire movie. Thus, this cannot be the solution for un-necessary change in budget.
In conclusion, the argument, as of now, relies on unwarrented assumptions and is full of holes in supporting the stated statement. To rely on the argument, the author needs to provied substential proof, in form of systematic study, to support its statements. Therefore, the argument cannot be considered valid and does not hold water.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 33 2
No. of Sentences: 26 15
No. of Words: 472 350
No. of Characters: 2241 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.661 4.7
Average Word Length: 4.748 4.6
Word Length SD: 2.626 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.154 21.0
Sentence Length SD: 8.908 7.5
Use of Discourse Markers (%): 0.577 0.12
Sentence-Text Coherence: 0.263 0.35
Sentence-Para Coherence: 0.464 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 121, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: These
...ttended the movies than any other year. This statements relies on unsupported or any...
^^^^
Line 3, column 137, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'rely'.
Suggestion: rely
...es than any other year. This statements relies on unsupported or any solid proofs. The...
^^^^^^
Line 3, column 416, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...d to draw the canclusion is not stated. Thus we cannot rely on such ambiguious repor...
^^^^
Line 5, column 214, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'needed'.
Suggestion: needed
...ithout any kind of advertisement is not need to make the movie successfull. The auto...
^^^^
Line 5, column 448, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: be
... film might be loved by some individual be be bahated by other. The genra of movies p...
^^^^^
Line 5, column 617, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...nras which did not attracr more peolpe. Thus despite the quality of movies, fewer pe...
^^^^
Line 7, column 271, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (ot) must be used with a third-person verb: 'gives'.
Suggestion: gives
... money is reduced will be left short ot give the best of the quality content to be c...
^^^^
Transition Words or Phrases used:
but, first, if, so, then, therefore, thus, for example, in conclusion, kind of, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2314.0 2260.96107784 102% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.90254237288 5.12650576532 96% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.70899941352 2.78398813304 97% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.478813559322 0.468620217663 102% => OK
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 13.0 4.22255489022 308% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.5755451476 57.8364921388 79% => OK
Chars per sentence: 85.7037037037 119.503703932 72% => OK
Words per sentence: 17.4814814815 23.324526521 75% => OK
Discourse Markers: 3.44444444444 5.70786347227 60% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168680960742 0.218282227539 77% => OK
Sentence topic coherence: 0.0451894231628 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0841065044304 0.0701772020484 120% => OK
Paragraph topic coherence: 0.0941398239565 0.128457276422 73% => OK
Paragraph topic coherence SD: 0.0711165604721 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.84 12.5979740519 86% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.