The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the argument, the business manager assumes that broadcasting more of weather and local news will enhance an increased amount of viewers to their news program and prevent additional loss of advertising revenue. He comes to this conclusion based on the complaint received from higher portion of the viewers and the advertisement contracts that the local businesses have terminated with the television station. However, the assertion from the author might prove true, but as it stands now, the argument relies on three unwarranted assumptions that hamper its credibility.
To begin with, the author assumes that majority of the complaint received about increased time devoted to national news instead of weather and local news are from the viewers, but this might not be the case. For instance, it might be that there haven’t be light for almost a year and the number of people who actually burn fuels on news are little compared to the people who can’t afford buying fuel. So, how do these larger numbers of people watch news let alone, begin to complain? These complaints might have risen from the little number of people opportune to view daily-night news. In addition, the complaint might have even being from people who do not watch news but heard about it from their friends who frequently watch news and begin to spread the information and pretending as if they were the ones that actually viewed the news. If the above examples are true, then the author’s assumption is not valid.
Furthermore, the author assumes that the local businesses that previously advertise during late-night news ended their contract with the television station as a result of increased amount of time spent on broadcasting news about the nation instead of weather and local news. However, this might not be the case. For instance, the local businesses might have come up with new policy to stop advertising during the late night news due to the cost of paying on every advertisement done and maybe, profit business does not flourish again as it use to. In additional, the television station might not be offering the local businesses good services for example, lack of incomplete advisement of the business product or even network problem frequenting occurring and preventing the viewers from the complete information that they ought to have gotten from the advisement. If either of the scenarios proves true, then the author’s contention is considerably hindered.
Finally, the author is assuming the past year to be like the current year, but this might not be the case. Perhaps, there were serious problems going on in the nation that all citizens needed to be aware of. For example, the president might have been kidnapped that year and even killed by terrorists in the nation. Also, attack and bomb explosion from an enemy country might have been the order of the day which has resulted in the television station focusing more on national news than the weather and local news. Besides, it might be that both the weather condition and activities going on locally were favorable that previous years and was not a major concern as at that moment. If these scenarios stated above are true, then the author’s assumption does not hold water.
In conclusion, the complaint from majority of the viewers, and local businesses ending their advertising contracts with the television station due to less attention paid to weather and local news might not be true. However, the author needs to consider the above explanations if he hopes to bolster its persuasiveness as to why there is a decline in the number of viewers to the news program and loss of advertising revenue due to local businesses cancelling their advertising contracts.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 6 2
No. of Sentences: 22 15
No. of Words: 617 350
No. of Characters: 3045 1500
No. of Different Words: 251 200
Fourth Root of Number of Words: 4.984 4.7
Average Word Length: 4.935 4.6
Word Length SD: 2.585 2.4
No. of Words greater than 5 chars: 205 100
No. of Words greater than 6 chars: 159 80
No. of Words greater than 7 chars: 108 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.045 21.0
Sentence Length SD: 12.047 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.349 0.35
Sentence-Para Coherence: 0.523 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 246, Rule ID: HASNT_IRREGULAR_VERB[1]
Message: Did you mean 'haven’t been'?
Suggestion: haven’t been
...e. For instance, it might be that there haven’t be light for almost a year and the number ...
^^^^^^^^^^
Line 3, column 389, Rule ID: AFFORD_VBG[1]
Message: This verb is used with infinitive: 'to buy'.
Suggestion: to buy
...compared to the people who can’t afford buying fuel. So, how do these larger numbers o...
^^^^^^
Transition Words or Phrases used:
actually, also, besides, but, finally, furthermore, however, if, may, so, then, as to, for example, for instance, in addition, in conclusion, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 86.0 55.5748502994 155% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 3123.0 2260.96107784 138% => OK
No of words: 616.0 441.139720559 140% => Less content wanted.
Chars per words: 5.06980519481 5.12650576532 99% => OK
Fourth root words length: 4.98190197535 4.56307096286 109% => OK
Word Length SD: 2.64820001035 2.78398813304 95% => OK
Unique words: 259.0 204.123752495 127% => OK
Unique words percentage: 0.420454545455 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 944.1 705.55239521 134% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.2373791618 57.8364921388 130% => OK
Chars per sentence: 141.954545455 119.503703932 119% => OK
Words per sentence: 28.0 23.324526521 120% => OK
Discourse Markers: 7.63636363636 5.70786347227 134% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.382952104579 0.218282227539 175% => OK
Sentence topic coherence: 0.123468742287 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.110840710709 0.0701772020484 158% => OK
Paragraph topic coherence: 0.24222570634 0.128457276422 189% => OK
Paragraph topic coherence SD: 0.0466482789199 0.0628817314937 74% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.