Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?
As an effective and powerful instrument for companies to promote their product and service, nowadays advertising has already become an integral part of our social life and business world. Some people argued that the main purpose of advertisement is to encourage the mass to spend money on nonessential merchandise, but I tend to not support this statement because the functions of commercial ads also include providing information for customers in favor of making smarter purchases as well as building impressive brand images.
For the public, the information that advertisements provided can help them make the right buying decision. First of all, adverts keep the viewers updated about the latest trends of the market and the latest features of the products. For instance, Huawei and Apple are both the best smartphone sellers in the world who always highlight their most innovative technologies and the latest functions of their devices in their advertisements. These commercial ads equip the public with a more well-rounded perspective on mobile devices, as well as give buyers opportunities to compare and analyze
the same products of different brands. In addition, advertisements also keep people well informed about end-of-season sales or promotional campaigns where they can buy items with discounted prices.
Furthermore, the other objective of advertising is to promote effective communication between companies and customers. When a new product is about to be introduced to the market, companies create and launch impressive and memorable promotional campaigns that can make the product become more recognized and identified. All those people who have been informed about the advantages of the products could become potential buyers and are more likely to choose the brand when they are shopping. Not only that, advertising also helps maintain the demand for existing products and services. For example, as a well-known and established brand, the marketing strategy of Coca-Cola is to use reminder advertising to maintain its position in the market.
To conclude, advertising plays an important role in society. As long as being used wisely, it is beneficial to both customers and advertisers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-05-31 | Pham Van Nhan | 89 | view |
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- Many people believe that bicycle is a healthy and environmentally friendly mode of transport However it is no longer the main form of transport What are the reasons What could be done to encourage the use of bicycles among the wider population 78
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Transition Words or Phrases used:
also, but, first, furthermore, if, so, well, for example, for instance, in addition, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1870.0 1615.20841683 116% => OK
No of words: 340.0 315.596192385 108% => OK
Chars per words: 5.5 5.12529762239 107% => OK
Fourth root words length: 4.29407602571 4.20363070211 102% => OK
Word Length SD: 3.05190960697 2.80592935109 109% => OK
Unique words: 196.0 176.041082164 111% => OK
Unique words percentage: 0.576470588235 0.561755894193 103% => OK
syllable_count: 585.0 506.74238477 115% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 67.3101638927 49.4020404114 136% => OK
Chars per sentence: 133.571428571 106.682146367 125% => OK
Words per sentence: 24.2857142857 20.7667163134 117% => OK
Discourse Markers: 7.78571428571 7.06120827912 110% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122270688444 0.244688304435 50% => OK
Sentence topic coherence: 0.0422429564826 0.084324248473 50% => OK
Sentence topic coherence SD: 0.0326465956961 0.0667982634062 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.072433251596 0.151304729494 48% => OK
Paragraph topic coherence SD: 0.0437774499098 0.056905535591 77% => OK
Essay readability:
automated_readability_index: 16.6 13.0946893788 127% => OK
flesch_reading_ease: 38.66 50.2224549098 77% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 14.92 12.4159519038 120% => OK
dale_chall_readability_score: 9.29 8.58950901804 108% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 19.0 9.78957915832 194% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.