A common marketing strategy for big companies is to introduce various offers and discounts. However, these strategies may have impact on their reputation. What are some of the impacts?
Almost all companies of the modern era face stiff competition from competitors and are thereby forced to offer discounts and rebates to customers. While some people believe that discount sales can boost revenues, others maintain that such marketing techniques will harm the reputation of the company. This essay will discuss how various offers can be detrimental to the sales and, therefore, tarnish the reputation of the company.
Many customers buy products only when they are on discount sale. This trend has caused companies to consistently offer discounts. As a result, the product margins have began to plummet. Recent statistics show that fifty percent of companies that offer various discounts went bankrupt in short time. Under these circumstances, selling products on discount will affect the well-being of companies.
Despite the evident impact on profits, some people think that offering discounts and rebates will help sales improvement. But what they don’t understand is that there is a popular feeling among customers that products with huge discounts often lack quality. For example, mobile phone brands that offered budget versions of smartphones reported heavy decline in sales because people thought cheap phones lack quality. It is clear that various offers and discounts will eventually create a bad reputation for the company.
This essay discussed how discounts can lower profits of the company and also create a bad impression about the brand. In my opinion, companies should not offer discounts on their products.
|2019-01-26||arami||88||Read full essay|
|2019-01-07||mojtaba1980||88||Read full essay|
|2018-09-04||Hari Sharma||80||Read full essay|
|2018-08-18||Fiona Joanna Cruz||88||Read full essay|
|2018-04-23||mojtaba1980||80||Read full essay|
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Grammar and spelling errors:
Line 3, column 169, Rule ID: HAVE_PART_AGREEMENT
Message: Use past participle here: 'begun'.
.... As a result, the product margins have began to plummet. Recent statistics show that...
Transition Words or Phrases used:
also, but, if, so, therefore, well, while, for example, in short, as a result, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 9.0 6.10837438424 147% => OK
Conjunction : 7.0 8.36945812808 84% => OK
Relative clauses : 10.0 5.94088669951 168% => OK
Pronoun: 18.0 20.9802955665 86% => OK
Preposition: 25.0 31.9359605911 78% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1315.0 1207.87684729 109% => OK
No of words: 238.0 242.827586207 98% => OK
Chars per words: 5.52521008403 5.00649968141 110% => OK
Fourth root words length: 3.92775363542 3.92707691288 100% => OK
Word Length SD: 2.64205542876 2.71678728327 97% => OK
Unique words: 147.0 139.433497537 105% => OK
Unique words percentage: 0.617647058824 0.580463131201 106% => OK
syllable_count: 388.8 379.143842365 103% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 14.0 12.6551724138 111% => OK
Sentence length: 17.0 20.5024630542 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.7944718339 50.4703680194 67% => OK
Chars per sentence: 93.9285714286 104.977214359 89% => OK
Words per sentence: 17.0 20.9669160288 81% => OK
Discourse Markers: 6.57142857143 7.25397266985 91% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 4.0 6.9802955665 57% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 2.75862068966 145% => OK
Sentences with neutral sentiment: 6.0 2.91625615764 206% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.167263176521 0.242375264174 69% => OK
Sentence topic coherence: 0.0643878142622 0.0925447433944 70% => OK
Sentence topic coherence SD: 0.0405092058428 0.071462118173 57% => OK
Paragraph topic coherence: 0.102222907845 0.151781067708 67% => OK
Paragraph topic coherence SD: 0.0187612566231 0.0609392437508 31% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
automated_readability_index: 13.1 12.6369458128 104% => OK
flesch_reading_ease: 54.22 53.1260098522 102% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.9 10.9458128079 90% => OK
coleman_liau_index: 14.5 11.5310837438 126% => OK
dale_chall_readability_score: 9.46 8.32886699507 114% => OK
difficult_words: 75.0 55.0591133005 136% => OK
linsear_write_formula: 7.0 9.94827586207 70% => OK
gunning_fog: 8.8 10.3980295567 85% => OK
text_standard: 10.0 10.5123152709 95% => OK
What are above readability scores?
Rates: 85.0 out of 100
Scores by essay e-grader: 76.5 Out of 90
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.